
Every business that makes its own content ends up buying gear: a camera for reels, a wireless mic, two LED lights, a laptop for editing. Each item feels small, but a full content setup can easily pass RM20,000.
Most of that gear cannot be expensed like an ad bill, because it is a capital asset. But the small value asset capital allowance lets you write off qualifying items in full in year one, instead of spreading the claim over several years. This guide applies the rule to marketing and content equipment. It covers what qualifies, the RM2,000 test, who gets an unlimited claim, and what happens when you sell or upgrade.
It comes from ZenWeb, a Malaysian Google Partner agency with 500+ clients. We plan content and run campaigns; we are not tax advisers.
This post is general information, not legal or tax advice. Please confirm your own position with a licensed tax agent or lawyer before you act.
Buying gear before you have a content plan?
We can map out which videos and posts your campaigns actually need, so every camera and light you buy gets used. See how our digital marketing services work →
This short lecture gives a general overview of how capital allowances work in Malaysia, which helps before we look at the special small-asset rule.
Source video: Mohamad Nor Haron on YouTube, published February 2026. The clip covers capital allowances in general; the small value asset rules for content gear are explained below.
Quick Answer: The small value asset capital allowance is a special 100% capital allowance under paragraph 19A of Schedule 3 of the Income Tax Act 1967. It applies to each business asset costing RM2,000 or less, so you claim the full cost in the year of purchase instead of the normal multi-year capital allowance rates.
The Inland Revenue Board (LHDN) explains the rule in Public Ruling No. 4/2026, Special Allowances for Small Value Assets, published on 30 September 2026. It replaces Public Ruling No. 3/2021 and mostly updates wording, renaming SMEs as “Micro, Small and Medium Companies” (MSMC). The RM2,000 and RM20,000 figures are unchanged.
Three points from the ruling matter most for marketers:
Spending on software is a different question. Subscriptions are usually running costs, covered in our guide on whether marketing software subscriptions are tax deductible. Bespoke systems follow separate rules, explained in custom software tax deduction and capital allowance.
Quick Answer: Content gear qualifies when each item costs RM2,000 or less, is used for your business, is not bought on hire purchase and is expected to last more than two years. Cameras, lenses, lights, mics, gimbals, tablets and laptops under RM2,000 usually pass. Items over RM2,000 fall back to normal capital allowance.
The ruling sets four tests. The table below applies them to gear a marketing team typically buys.
| Item | Test most likely to fail | Likely treatment |
|---|---|---|
| Laptop or desktop under RM2,000 | None if paid outright | 100% special allowance |
| Editing laptop over RM2,000 | Value per asset | Normal capital allowance |
| Compact or vlogging camera under RM2,000 | None if used for business | 100% special allowance |
| Lenses, LED lights, wireless mics, gimbals | Value per asset | 100% if each is RM2,000 or less |
| Phone or tablet on hire purchase | Hire purchase | Normal capital allowance |
| Paper backdrops, props, gels | Life span under two years | Not a small value asset |
| Phone shared with personal use | Business use | Ask your tax agent |
Source: ZenWeb summary of the four tests in LHDN Public Ruling No. 4/2026 (paragraphs 3.7, 9 and 13), as at October 2026. Items are typical examples, not rulings on specific products. Licence.
The ruling’s own example treats a crockery set as outside the rule because it lasts under two years. Its cost is handled on a replacement basis instead. Short-lived shoot supplies are the content-studio equivalent.
If you are still deciding whether to shoot in-house at all, compare the gear bill with outsourced rates in our product photography price guide.
Quick Answer: The per-asset limit rose from RM1,000 to RM1,300 in YA 2015 and to RM2,000 from YA 2020. The annual cap for larger businesses went from RM10,000 to RM13,000 and then RM20,000. Smaller companies have had no annual cap since YA 2009. No change has been announced since YA 2020.
| Period | Max value per asset | Annual cap: MSMC | Annual cap: others |
|---|---|---|---|
| YA 2006–2008 | RM1,000 | RM10,000 | RM10,000 |
| YA 2009–2014 | RM1,000 | Unlimited | RM10,000 |
| YA 2015–2019 | RM1,300 | Unlimited | RM13,000 |
| YA 2020 onwards | RM2,000 | Unlimited | RM20,000 |
Source: LHDN Public Ruling No. 4/2026, paragraphs 7 and 8.3, as at October 2026. Licence.
RM2,000 has stood since YA 2020 while camera and laptop prices have kept rising, so more mid-range gear now lands just over the line. Budget 2027 is tabled on 9 October 2026; recheck the limits once the official documents are out.
Quick Answer: Yes, if the business is a qualifying micro, small or medium company. It must be resident and incorporated in Malaysia, with paid-up capital of RM2.5 million or less and business gross income of RM50 million or less. Everyone else can still claim, but only up to RM20,000 of small assets a year.
The MSMC test lives in Public Ruling No. 8/2025, Tax Treatment for Micro, Small and Medium Companies. In short, a company must:
A company with no business income, such as an unlisted investment holding company, does not qualify.
Sole proprietors and partnerships are not companies, so on our reading of the ruling they fall under the RM20,000 cap. That is still plenty for most one-person content setups; see our guide to claiming marketing expenses on Form B. Public Ruling 4/2026 lists LLPs alongside the cap, while Public Ruling 8/2025 lets an LLP qualify as an MSMC. If you run an LLP, ask your tax agent which treatment applies.
Quick Answer: In this illustrative kit, RM21,838 of the RM32,817 spend counts as small value assets. A qualifying SME claims all RM21,838 at 100% this year. A business under the cap removes one item to stay at or below RM20,000 and claims normal capital allowance on the rest.
| Item | Cost (RM) |
|---|---|
| Group A: small value assets (RM2,000 or less each) | |
| Vlogging camera | 1,950 |
| Prime lens / zoom lens | 1,780 / 1,990 |
| Wireless mic kit / audio interface | 1,280 / 1,560 |
| Two LED lights (each RM1,150) | 2,300 |
| Gimbal / teleprompter / tripods | 1,490 / 890 / 620 |
| Tablet / admin laptop / monitor | 1,899 / 1,999 / 1,350 |
| Studio desk / portable SSD | 1,750 / 980 |
| Group A total | 21,838 |
| Group B: normal capital allowance | |
| Editing laptop / mirrorless body (over RM2,000) | 4,600 / 3,900 |
| Phone on hire purchase | 1,999 |
| Group B total | 10,499 |
| Group C: not a small value asset (life under two years) | |
| Paper backdrops and props | 480 |
| Total kit spend | 32,817 |
Source: ZenWeb illustrative scenario with round retail-style prices, not quotes for any product. Sorting follows LHDN Public Ruling No. 4/2026. Licence.
Now apply the cap. Group A totals RM21,838, which is over RM20,000. The ruling’s Example 2 shows what a capped business does: it chooses whole assets to remove until the total is at or below RM20,000. Here, removing the RM1,899 tablet brings Group A to RM19,939.
Quick Answer: On the same RM32,817 kit, a qualifying SME claims RM21,838 at 100% in year one and RM10,499 under normal rates. A capped business claims RM19,939 at 100% and moves RM12,398 to normal rates. The total claim is the same; only the timing differs.
| Business type and bucket | Share of RM32,337 capital spend | Amount |
|---|---|---|
| MSMC 100% special allowance | RM21,838 | |
| MSMC Normal capital allowance | RM10,499 | |
| Capped business 100% special allowance | RM19,939 | |
| Capped business Normal capital allowance | RM12,398 |
Source: ZenWeb illustrative scenario based on the Section 5 kit, excluding the RM480 of short-life props. Cap applied per Example 2 of LHDN Public Ruling No. 4/2026. Licence.
The difference is cash-flow timing, not the total, because normal capital allowance still writes off the full cost across several years. That is also why spending on gear in December purely to “save tax” rarely works out; our piece on year-end marketing spend to cut tax explains the maths.
Got the gear, but no steady flow of content?
A camera only pays for itself when the videos reach buyers. We plan, edit and promote short videos that bring in enquiries. Learn how short videos drive real sales →
Quick Answer: You claim the small value asset capital allowance in your tax computation, the working papers behind your income tax return. LHDN’s ruling sets out five steps. In short, you list qualifying items, apply any cap, and move everything else to normal capital allowance.
Here are the five steps, applied to a gear list:
Ask suppliers for invoices in the business’s name with one line per item. A bundle invoice for a “studio kit RM6,500” makes the per-asset test hard to prove. The ruling also requires records that separate the two kinds of assets, kept for seven years under section 82A.
Quick Answer: Because you already claimed 100%, the asset’s residual expenditure is zero. If you later sell or trade it in, the sale price is usually taxed back as a balancing charge, up to the allowance you claimed. Gear that is damaged, obsolete and cannot be sold is treated as having zero value.
Content gear gets upgraded often, so this matters more for marketers than for most asset owners. The ruling counts an asset as “disposed” when it is sold, discarded, destroyed or no longer used for the business.
| What you do with a fully claimed RM1,950 camera | Likely tax effect |
|---|---|
| Sell it second-hand for RM800 | RM800 balancing charge added to income |
| Trade it in for RM600 off a new model | Treat the RM600 as the disposal value |
| Write it off after it breaks beyond repair | Market value taken as zero, so no charge |
| Take it home for personal use | Counts as a disposal; ask your tax agent about the value |
The ruling’s Example 4 mirrors the first row: a RM1,300 asset, fully claimed, sold for RM800, creates an RM800 balancing charge. The charge can never exceed the allowance you originally claimed.
Quick Answer: The small value asset rule only covers physical equipment. Most other marketing costs, such as ads, SEO, sponsorships and subscriptions, are claimed as ordinary or special deductions under separate rules. Sort each cost into the right bucket first, then apply the matching rule.
| Marketing cost | Where to read the rule |
|---|---|
| SEO retainers and website content | Is SEO tax deductible in Malaysia? |
| Event and community sponsorships | Event sponsorship tax deduction |
| Charity tie-ins and cause campaigns | Donation tax deduction for cause marketing |
| Overseas trade fairs and export promotion | Double deduction for export promotion |
| Advertising Malaysian brand-name goods | Brand name goods advertising deduction |
| Trademark filing fees | Is the trademark fee tax deductible? |
Two more points before you buy. If a grant covers part of the gear, check how the subsidy affects your claim; our guide to government grants for small business marketing lists current schemes. And if the new laptop or tablet will also take card payments for your online store, read our checklist on PCI DSS for small online stores.
The small value asset capital allowance is an easy win for any business that shoots its own content. Pay outright for small gear, keep itemised invoices, record every sale or trade-in, and check your MSMC status each year. Above all, buy gear because your content plan needs it, not because of the allowance.
As at October 2026, each asset must cost RM2,000 or less. Qualifying micro, small and medium companies can claim an unlimited total each year. Other businesses can claim up to RM20,000 of small value assets a year, with any excess claimed under normal capital allowance.
Yes, if the laptop costs RM2,000 or less, is used for your business, is paid for outright rather than on hire purchase, and is expected to last more than two years. A laptop above RM2,000 is claimed under normal capital allowance instead.
Generally yes. A camera lasts several years, so it is capital expenditure rather than a running cost. If it costs RM2,000 or less, you can claim it at 100% as a small value asset. Lenses, lights and mics are tested separately.
Yes. The rule applies to any person carrying on a business, including sole proprietors. Because the unlimited claim is for qualifying companies, a sole proprietor’s total is generally capped at RM20,000 of small value assets a year.
No. It is optional, and you can claim normal capital allowance instead. But once you claim normal rates on an asset, you must keep using them until its cost is fully claimed. Using the 100% rate in your tax computation counts as choosing it.
Make your content gear earn its keep.
Talk to ZenWeb about a content and campaign plan that turns your cameras and laptops into steady enquiries. We handle the marketing; your tax agent handles the tax.
Complete the form and our team will contact you to discuss your goals. Let’s grow your business.
Tell us a little about what you need. We'll open WhatsApp with your message ready to send.