Building digital marketing systems that turn clicks into real business growth — across Malaysia, Japan, and Vietnam.
Kuala Lumpur, Malaysia
EN · BM · 中文 · 日本語
Kanazawa University · MBA
Available for collaborations
Jian Tat Lee is the Co-Founder of PNH Malaysia Sdn. Bhd., the corporate entity behind ZenWeb. Under his leadership, ZenWeb has become a premier digital marketing agency in Malaysia and a recognized Official Google Partner. He leads the operational backbone of the group, overseeing how strategy, execution, sales, and client delivery come together to produce measurable results for over 500 clients across Malaysia, Japan, and Vietnam.
With a Bachelor’s Degree in Digital Marketing from Kanazawa University in Japan and years of hands-on agency experience, Jian Tat brings a rare combination to ZenWeb: the precision and discipline of Japanese operational culture, paired with deep technical SEO expertise and the agility needed to grow Malaysian SMEs in a fast-moving digital economy. His perspective sits at the intersection of marketing strategy, search engine optimization, and operational excellence — and that shows up in how ZenWeb runs every campaign.
For Jian Tat, digital marketing is not about vanity metrics or keyword rankings alone. It is about building accountable systems — from the first organic search impression to the closed deal — so business owners can clearly see where their investment is going and what it is producing. That belief is the operational DNA behind ZenWeb’s commitment to data-driven SEO, transparent reporting, and ROI-focused execution.
On the ZenWeb blog, Jian Tat shares practical, ground-tested perspectives on:
Leads operations across the PNH Malaysia group, including ZenWeb (digital marketing), AirX Coffee Malaysia (sustainability and circular economy ventures), and other regional business units. Oversees sales operations, client onboarding, campaign delivery workflows, and the integration of automated CRM and conversion tracking systems that ZenWeb is known for.
Hands-on experience leading SEO campaigns for clients across Malaysia, Japan, and Vietnam — covering technical SEO audits, keyword research, on-page optimization, content-driven ranking strategies, and link building. Plays a key role in shaping ZenWeb’s SEO methodology that combines technical site health, entity-based content, and high-authority backlinks to deliver sustainable organic growth.
Built and trained PNH Malaysia’s inside sales team from the ground up — establishing workflows, training programs, and performance systems that now support hundreds of active client engagements across the region.
Co-led a series of digital transformation programs and webinars supporting Japanese and Malaysian businesses in adopting modern digital tools, marketing automation, and cross-border e-commerce.
Represents PNH Malaysia as a public speaker on sustainability and circular economy ventures — including partnerships with Resorts World Genting on food waste upcycling, the CarboneX bioplastic initiative, and the Atoz CarbonCycle Platform.
Selected industry engagements, partnerships, and speaking appearances representing PNH Malaysia and ZenWeb across Malaysia, Japan, and beyond.
Represented PNH Malaysia as a speaker and signatory at Resorts World Genting’s inaugural sustainability exhibition. Signed an MoU with RWG to deploy the CarboneX bioplastic technology — upcycling food waste into hotel amenities such as toothbrushes, hair combs, and cutlery. The Deputy Minister of Tourism, Arts and Culture, Khairul Firdaus Akbar Khan, attended the event.
Signed as Chief Operating Officer of PNH Malaysia in one of five sustainability MoUs valued at RM12 million collectively. The partnership commits to a food waste upcycling pilot running from September 2024 through 31 December 2025, positioning RWG as the first integrated resort in Malaysia to activate CarboneX technology for sustainability.
PNH Malaysia was officially selected as part of JETRO’s J-Bridge Escort Program under the Green Transformation Accelerator (GXA) — a flagship cross-border innovation platform connecting Japanese green-tech companies with Malaysia’s sustainability ecosystem. The program is run in partnership with Sunway iLabs, with knowledge support from MIDA.
Joined five Japanese companies selected by JETRO’s J-Bridge for a two-day intensive at the Sunway program — featuring a pitch session at SDEC Convention 2024, Property Gallery tours, keynote sessions, startup pitches for a sustainable future, and high-level networking with Sunway Group leadership.
Attended SCEWC — the world’s largest event dedicated to smart and sustainable cities — to benchmark international best practices in sustainability, urban innovation, and digital transformation. The experience directly informs PNH Malaysia’s roadmap for circular-economy services and smart-city projects in the ASEAN region.
Active participant in MDEC-organised Smart City missions, contributing PNH Malaysia’s circular-economy expertise to discussions on Malaysia’s digital and sustainability transformation. These missions support cross-border knowledge exchange between Malaysian SMEs and international smart-city ecosystems.
Engaged member of the WWF-Malaysia ESG community, attending sessions on Taskforce on Nature-related Financial Disclosures (TNFD) — including the “Navigating the Next ESG Challenge: Understanding and Managing Nature” session. Brings sustainability-aligned thinking into how PNH Malaysia and ZenWeb position purpose-driven brand strategy.
Marketing budgets are not expenses. They are investments — and every investment deserves a clear, measurable return. Whether it is an SEO campaign that takes six months to mature or a Google Ads campaign that delivers leads in days, our job at ZenWeb is to make sure every Ringgit a client spends can be traced from the first click all the way to the final sale. No assumptions, no blind spots, no excuses.
— Jian Tat Lee, Co-Founder, PNH MalaysiaCompleted after a 6-year journey balancing entrepreneurship and academics
Kanazawa University, Japan
Practical perspectives on SEO, digital marketing operations, and growing businesses across Malaysia, Japan, and Vietnam.
ZenWeb’s operations, sales, and delivery systems are built to make digital marketing transparent, accountable, and profitable for Malaysian businesses. Let’s talk about how we can do the same for yours.
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