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Case study

L&J Auto Machinery website: a catalogue site for recon construction machinery

ZenWeb designed and built the L&J Auto Machinery website for a Sungai Buloh supplier of new, recon and used construction machinery, and also runs its Meta Ads.

The L&J Auto Machinery website on a laptop and a phone, designed by ZenWeb
IndustryConstruction machinery
LocationSungai Buloh, Selangor
LanguagesEnglish
01

About L&J Auto Machinery

L&J Auto Machinery Sdn. Bhd. was established in 2005 and supplies construction machinery to contractors, developers and builders. Most of its stock is reconditioned or used, with some new units. The range includes crawler excavators from Komatsu, Kobelco, Sumitomo and Volvo, plus backhoe loaders, a tyre roller, soil compactors and dumpers. It also supplies new and used spare parts.

Beyond the sale, it offers foreman assistance to help choose the right machine, plus spare parts support. It also helps with loan and insurance applications and arranges shipping to Sabah and Sarawak. Buyers can request a quote through the website form or on WhatsApp.

Founded
2005
Based in
Sungai Buloh, Selangor
Offers
New, recon and used construction machinery
Brands
Komatsu, Kobelco, Sumitomo, Volvo, SDLG and others
Support
Foreman advice, spare parts, loan and insurance help
Delivery
Shipping to Sabah and Sarawak
02

Who the website is for

Contractors and builders

They need a machine that suits the job and the budget, often quickly. The Machines page sorts stock into new, recon and used, with a spec page for each model.

Buyers in East Malaysia

Contractors in Sabah and Sarawak want to know if a machine can reach them. The FAQ confirms shipping to both states and who arranges it.

First-time machine buyers

Smaller firms may need help with financing and insurance. The site explains foreman advice and loan and insurance assistance before they call.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

ljauto.com.my
Home page of the L&J Auto Machinery website
Home page

Opens with machines, then answers buyer questions

The home page leads with excavators on a site photo, then goes straight into a carousel of current machines, each tagged new or recon. Further down it covers after-sale support, spare parts, delivery videos and a FAQ, ending with a quote form.

  • New and recon machine carousel
  • Support list: foreman, parts, loan, insurance, shipping
  • FAQ and Get In Touch form
ljauto.com.my/machines
Machines of the L&J Auto Machinery website
Machines

The full stock in one searchable list

The Machines page lists every unit with a photo, model name and machine type. Buyers can search by model or narrow the list to new, recon or used machines.

  • Search box
  • New, recon and used categories
  • Photo, model and type on every card
ljauto.com.my/product/sk310-2-kobelco
Machine page of the L&J Auto Machinery website
Machine page

Key specs before the first call

Each machine has its own page with a photo gallery and the specs buyers check first: type, brand, series, operating mass, engine power, dimensions and model years. A WhatsApp button sits right below for more details.

  • Photo gallery for each machine
  • Operating mass, engine power and dimensions
  • WhatsApp button for more information
ljauto.com.my/about-us
About Us of the L&J Auto Machinery website
About Us

The company behind the machines

The About page gives the founding year, the customers the company serves and its main strengths, from reliable machines to qualified technicians.

  • Established in 2005
  • Who the company serves
  • Four reasons to choose L&J
04

Features built in

  • Machine catalogueNew, recon and used machines with search and categories.
  • Spec pagesOperating mass, engine power, dimensions and model years for each machine.
  • Buyer FAQAnswers on foreman help, spare parts, loans, insurance and shipping to East Malaysia.
  • Delivery videosVideos of machines delivered and working in the field.
  • Quote form and WhatsAppA Get In Touch form on the home page and a floating WhatsApp button.
  • Meta AdsWe also run L&J's Meta Ads on Facebook and Instagram, planned around the machines and services the site shows.

Need a service that isn’t listed on this page? Contact us to find out more →

Mobile view

Made for phones as well

On a phone, the machine carousel swipes sideways and the WhatsApp button stays in the corner. Spec pages stack the photos above the specs, so a contractor on site can check a model quickly.

L&J Auto Machinery website on a phone
L&J Auto Machinery website on a phone
05

Design choices

Photography

Photos of excavators and other heavy machines lined up in the yard and at work.

Colour

Construction orange against dark grey and white, the colours of heavy equipment.

Type

A tall, condensed headline font (Anton) in capitals, with a plain sans-serif for specs.

Why we built it this way

Machinery buyers compare models, specs and condition before they pick up the phone. So the site puts the stock first and gives each machine its own spec page. It also answers the questions that hold a deal up: financing, insurance, parts and shipping to East Malaysia. Running Meta Ads alongside it means people who see L&J in their feed find the same machines and support explained on the site.

06

More work like this

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