Case studyZenWeb designed and built the NSA Automation website, an English product catalogue and services site for an industrial automation supplier in Subang Jaya, Selangor.
NSA Automation supplies industrial automation products and engineering services to factories. Its main office is in Subang Jaya, Selangor, with a branch in Seremban. It carries sensors, PLCs, HMI touch panels, VFD inverters, servo drives and motors, and power supplies, from brands such as Inovance, Siemens, Mitsubishi, Omron, Weinview and Meanwell.
Alongside the parts, its engineers offer panel wiring, system upgrading, PLC and HMI programming, machine troubleshooting and parts sourcing. The idea is to cover a factory's needs from supplying a single component to setting up and maintaining the system around it.
When a part fails, they need the exact model fast. The catalogue can be searched by name and browsed by product type, brand and series.
They want a supplier who can also fix and upgrade the system. The services page sets out wiring, programming, troubleshooting and upgrades in one place.
Buyers need the specs before they ask for a price. Each product page lists the key features, with a WhatsApp button to enquire about that exact item.
Screenshots of the live site, taken October 2026.
The home page opens with a technician working on a control panel and a Get a Free Consultation button. It then moves through the company's mission, popular products, five reasons to choose it, the five services and an enquiry form.
The products page is a full catalogue. A sidebar groups items by type, such as HMI, inverter, PLC, servo drive and power supply, then by brand and series. A search box and a paged product grid help engineers find a model quickly.
Each product has its own page with a photo and a list of its main features, such as ports, memory and expansion options for a PLC. An Enquire on WhatsApp button sits under the list, followed by related products.
The services page explains each service in turn: panel wiring, system upgrading, PLC and HMI programming, machine troubleshooting and parts sourcing. Each block has a Learn More button.
Need a service that isn’t listed on this page? Contact us to find out more →
Engineers often look up parts on the factory floor. On a phone, the catalogue search and product grid stack into one column, and the WhatsApp button stays on screen.
Close-up photos of control panels, wiring and technicians at work, plus clean shots of each product.
Dark hero photos with light blue buttons, on clean white catalogue pages.
Modern sans-serif headings (Poppins) with Inter body text, clear for spec lists.
Automation buyers search by model number, and they need to know a supplier can support the part after it arrives. A searchable catalogue with brand and series filters gets engineers to the right item fast. Putting the engineering services beside the products shows a factory that one supplier can source the part, wire it and programme it.
Case study
Case study
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