Digital marketing agency for Malaysian cabinet makers, built for the per-foot quotation and the showroom visit that decides it.

Six rules every campaign is checked against

Six rules every kitchen cabinet campaign is checked against, in plain Malaysian English, before any ad, landing page or caption ships.

• Registration shown at grade levelThe grade a contractor holds caps the contract value they may take. We name the registration and the grade instead of a vague "licensed and registered" badge, because that is the line a burnt homeowner checks first.
• Per-foot price states its scopeA RM 320 per-foot headline means nothing until the page says whether it covers carcass only, carcass plus doors, or the table top too. We publish the band and the inclusion list together, so the quotation never reads as a bait-and-switch.
• Lifetime warranty is broken into partsAluminium carcass, door surface, soft-close hinges and table top carry different lives and different suppliers. We split the warranty into those four lines with a term against each, instead of stamping one word across the whole kitchen.
• Board grade and emission class statedMarine plywood, blockboard, MFC and MDF are not interchangeable, and the formaldehyde emission class is a real selling point for families. If the quotation is built on an E0-rated board, the page says so, and which parts use it.
• Deposit stages written before the ad runsDeposit disputes are the most common complaint in this trade, and a homeowner can take one to the Tribunal for Consumer Claims. We put the payment stages, revision limit and cancellation terms on the landing page, not only in the quotation.
• Permits stay with whoever lodges themHacking, wet works and anything structural need a council or management-body renovation permit, and strata units add a deposit and working-hour rules. We state who lodges it and who pays, rather than implying no approval is needed.