Case studyZenWeb designed and built the Hooi Loong Group website, a corporate site for a Kuala Lumpur poultry group that runs every stage from feed to retail.
Hooi Loong Group, or HLG, is an integrated poultry business based in Sri Damansara, Kuala Lumpur. Its subsidiaries cover each stage of the chain: a feedmill, breeder farms, hatcheries and grow-out farms. Further along come livebird trading, a halal slaughtering facility, cold-chain logistics and the group's own AyamKIP fresh chicken shops.
The group has its roots in the KL Supreme Group of Companies. In 2025, KL Supreme's key assets and operations were brought under HLG, with the same founder and leadership team. HLG also advises farmers on flock care, feeding programmes and poultry house planning.
They need a supplier with steady volume and traceable, halal-certified chicken. The site explains how each stage is run in-house and shows the certifications.
They may want advice on flock performance, feeding or farm buildings. The home page sets out the group's advisory services and invites partnership enquiries.
People looking to work in agribusiness want to know the group's size and values. The site describes the subsidiaries and gives a separate route for career enquiries.
Screenshots of the live site, taken October 2026.
The home page opens with the group's legacy line, then four reasons to partner with HLG. It explains the farm advisory services, introduces the vision and values, and lists the six companies in the group with their role in the chain.
The About page traces HLG from a local farm to a group that took over the KL Supreme operations in 2025. It sets out five commitments, from end-to-end control to sustainability, and shows the group's certification logos.
Our Business walks through the poultry ecosystem in tabs: feedmill, parent stock, day-old chicks, farming, slaughtering, logistics and distribution. Each tab explains the stage and names the subsidiary that runs it.
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On a phone, the group companies stack into a simple list. The Our Business tabs turn into easy taps, so each stage of the chain reads on its own.
Farm, chick and team photos from poultry operations, rather than generic food imagery.
White pages with a bold red accent, a confident colour for a food producer.
Tall Oswald headings with Heebo and Lato body text, giving a strong, industrial feel.
Trade buyers of chicken care about where it comes from and how it is handled. An integrated group can answer that, but only if the chain is easy to follow. So the site lays out each stage in order, names the company behind it and shows the certifications. The KL Supreme heritage is explained clearly for partners who knew the older name.
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Case study
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