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Case study · Web design

Auria Rose website: an online store for a women's footwear brand

ZenWeb designed and built the Auria Rose website, an online store for a Malaysian women's footwear brand that sells heels, sandals and flats.

The Auria Rose website on a laptop and a phone, designed by ZenWeb
ServicesWeb design
IndustryWomen's footwear, online retail
LocationMalaysia
LanguagesEnglish
01

About Auria Rose

Auria Rose is a Malaysian women's footwear brand that sells online. Its range covers three kinds of shoe: heels and pumps, strappy sandals, and flats, in sizes 37 to 42. Each pair lists its materials and build, such as genuine leather, leather lining, massage insoles and heel height. That way buyers know exactly what they are ordering.

The brand also makes handmade shoes for special occasions, and takes bulk orders for bridesmaids, theme parties and other group events. It ships within Malaysia by Pos Laju and overseas by express courier, and accepts FPX, PayPal and card payments at checkout.

Based in
Malaysia
Offers
Heels, pumps, sandals and flats
Sizes
37 to 42
Also
Handmade shoes and bulk orders for group events
Payment
FPX, PayPal, Mastercard and Visa
Website
English
02

Who the website is for

Women shopping for everyday shoes

They want comfort as much as looks, but can't try a pair on online. Each product page lists the heel height, materials and insole, with a size guide next to the size picker.

Brides and event groups

A wedding or theme party may need several matching pairs. The home page explains the handmade and bulk-order option for bridesmaids and group events.

Buyers outside Malaysia

Overseas customers want to know about delivery, tracking and duties first. The Info Hub answers each of these in plain, short replies.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

auriarose.com
Home page of the Auria Rose website
Home page

Leads with the brand, then lets shoppers pick a shoe type

The home page opens with the brand line and two buttons, one to the shop and one to the brand story. Shoppers then pick sandals, heels or flats from icon tabs, and the matching pairs load below with their prices.

  • Shop and Our Story buttons at the top
  • Sandals, heels and flats tabs with product cards
  • A section on handmade and bulk orders
auriarose.com/product
Shop of the Auria Rose website
Shop

A catalogue built for comparing pairs

The shop page lists every style with filters for price, size and colour, and sorting by popularity, name or date. Shoppers can choose a colour and size and add a pair to the cart straight from the list.

  • Price slider plus size and colour filters
  • Sort by popularity, title or date
  • Colour and size picker on each product card
auriarose.com/product/vexora-stiletto-pumps
Product page of the Auria Rose website
Product page

The details a buyer would ask about, on one page

Each product page has a photo gallery, a short styling note and a details panel. The panel lists toe style, sole, heel height, materials, lining and insole, with shipping notes and a size guide beside the size picker.

  • Photo gallery for every pair
  • Specifications and materials panel
  • Size guide and shipping notes next to Add to cart
auriarose.com/info-hub
Info Hub of the Auria Rose website
Info Hub

One page for orders, shipping and returns

The Info Hub answers the questions that would otherwise come by email. It is split into orders and account, shipping, returns and exchange, refunds, and privacy, with jump links at the top.

  • Guest checkout and account perks explained
  • Local and international shipping options
  • Step-by-step return and exchange process
04

Features built in

  • Online shop with cartCart, wishlist and a customer account link sit in the header on every page.
  • Shop by shoe typeSandals, heels and flats tabs on the home page, plus price, size and colour filters.
  • Detailed product pagesHeel height, materials, lining and insole listed for every pair.
  • Info HubOrders, shipping, returns and refunds answered on one FAQ page.
  • Shoe care blogGuides on fit, materials, breaking in new shoes and measuring foot size.
  • Newsletter sign-upA subscribe box near the footer with a welcome discount.
Mobile view

Made for phones as well

On a phone, the menu folds behind one icon while search and the cart stay in the header. Product cards stack into a single column, and the size and colour pickers sit right above Add to cart.

Auria Rose website on a phone
Auria Rose website on a phone
05

Design choices

Photography

Clean product shots of each pair on a plain background, with several angles on every product page.

Colour

Deep navy and gold, taken from the rose logo, on white pages.

Type

An elegant serif for headings, paired with a clean sans-serif for prices and product details.

Why we built it this way

Buying shoes online means buying without trying them on. So the site puts the details that settle that doubt where shoppers look. Heel height, materials and insole sit on each product page, with a size guide beside the size picker and clear return rules in the Info Hub. Filters for size and colour save shoppers from scrolling past pairs that won't fit.

06

More work like this

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