Digital marketing agency for Malaysian jewellers, built around the daily gold price and the festive calendar.

Six rules every campaign is checked against

Six rules every jewellery campaign clears before an ad, landing page or post ships.

• Purity claims are legally binding"Pure gold" in a caption is a trade description under the Trade Descriptions Act 2011, not marketing shorthand. We write 916 or 999 and mean it, state gold-plated as gold-plated, and never call a hollow piece solid gold.
• You are almost certainly a reporting institutionBank Negara's guidance lists dealers in precious metals or stones among reporting institutions under the anti-money-laundering regime, which brings due diligence and record keeping on large transactions. Campaigns never promise anonymity or "no questions asked" on a big purchase.
• Weight is measured on a verified scaleGold is sold by the gram, so your scale is a legal instrument under Malaysia's weights and measures rules and must be verified. Saying so on the page, and weighing in front of the customer on camera, converts better than any discount.
• The advertised price is not the whole priceAn advertised per-gram rate that changes at the counter once workmanship is added is where jewellery complaints start. We publish a worked upah example, say whether it is charged per gram or per piece, and state what the figure excludes.
• Investment gold is not a guaranteed return"Guaranteed profit", "fixed monthly return" and promised buy-back percentages echo the gold investment scandals Malaysians already remember, and attract regulator attention fast. We advertise the product and the buy-back terms, never a projected return.
• Customer identification data is personal dataThe identification you collect on large transactions, and the list you build from receipts, sit under the Personal Data Protection Act 2010. That means consent before festive broadcasts, a working opt-out, and no identification uploaded to an ad platform.