Digital marketing agency for Malaysian bakeries, built around the order book, not the counter.

Six rules every campaign is checked against

Six rules every bakery campaign clears before an ad, landing page or post ships.

• Halal claims must be verifiableWe only write "halal certified" when the certificate is live and the premises is searchable on the official portal. Where a bakery is pork-free and alcohol-free but not certified, we say exactly that. Both positions are respected. A vague halal implication is what gets screenshotted.
• Premises and handlers come firstFood premises registration and handler training are baseline requirements, not marketing assets, but corporate and school procurement asks for them. We keep the summary on a trust page so an admin can tick the box without three days of WhatsApp.
• Allergens are stated, not assumedNuts, egg, dairy and gluten sit in almost every bakery. A shared kitchen means "nut free" is usually untrue even when the recipe has no nuts. We write the honest version: what the recipe excludes, and what cross-contact the kitchen cannot rule out.
• The photo must match the kitchenStock imagery and heavily styled reference cakes create refund arguments on collection day. We use the bakery's own work, and where a design copies a reference we say so and show the shop's version. Realistic photos convert worse on the first click and far better across the month.
• Corporate orders need compliant invoicingDessert boxes, event catering and festive hampers are bought by a company, so the order must survive a finance check. LHDN e-Invoice readiness, an SSM number and SST treatment belong on the corporate page, not in a chat reply after the quote is due.
• Festive capacity is capped, not oversoldRaya and Chinese New Year orders fill a kitchen weeks ahead. We publish the festive cut-off, then pause the campaign the moment capacity is booked. A bakery still advertising a full order book is buying one-star reviews at peak-season ad rates.