Many Malaysian sellers upload one product video to a listing and stop there. Meanwhile, Shopee has built a full short-video feed into its app, and shoppers now scroll it the way they scroll TikTok, except every clip sits one tap away from checkout.
That changes what a 20-second clip can do. In that feed, a good clip is not just content. It is a shelf that keeps showing your product to people who are already in a shopping app, with vouchers in their wallet.
At ZenWeb, a Google Partner agency serving 500+ Malaysian businesses, we plan marketplace video as one part of a seller’s wider traffic mix. This guide covers who Shopee Video suits, how big it is, what it costs, which clips sell and how to measure them. A short walkthrough of the upload flow is below.
Source video: Kongpreneur, Watch on YouTube. Recorded in March 2024 when Shopee Video was new; app menus have changed since, but the basic upload-and-tag flow is the same.
Quick Answer: Shopee Video is a short-video feed inside the Shopee app, found under the Live & Video tab. Sellers and affiliate creators post clips with linked products, and viewers tap the product to buy. It suits sellers whose products are easier to understand when shown moving, worn, used or compared.
According to Shopee’s help centre article on Shopee Video features, each video can link up to six products. That page is Shopee Singapore’s, so confirm the current limits in your Malaysian Seller Centre. A feed clip is not the same as the product video on your listing page:
The format fits best for fashion, beauty, gadgets, home and kitchen items, and anything with a visible “before and after”. It works less well for products that need long explanation, like insurance-style services or high-ticket B2B goods. If short video is new to you, our explainer on what short-form video is covers the basics.
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Quick Answer: Big and growing, by Shopee’s own numbers. Shopee Video hit 60 million views on the peak day of 9.9 in 2025. Combined with Shopee Live, it drew over 7 billion views in 2025 and more than 1.7 billion views during 9.9 in 2026. Shopee rarely reports Video on its own, so most figures are combined.
| Metric | Figure | Scope | Period |
|---|---|---|---|
| Peak-day video views | 60 million | Video only | 9.9, 2025 |
| Shopper savings on video purchases | RM32 million | Video only | 9.9, 2025 |
| Views across Live and Video | 1.3 billion+ | Live + Video | 11.11, 2025 |
| Views across Live and Video | 7 billion+ | Live + Video | Full year 2025 |
| Creators in Shopee’s affiliate and content network | 800,000+ | Affiliates + content | Jan 2026 |
| Views across Live and Video | 1.7 billion+ | Live + Video | 9.9, 2026 |
Sources: Shopee press releases published by Malay Mail (September 2025, November 2025, February 2026), VSDaily (January 2026) and The Sun (September 2026). All figures are platform-reported, not independently audited.
The Video-only figures come from Shopee’s 9.9 2025 results release. The 11.11 figure is from Shopee’s 11.11 2025 release. The full-year 2025 total is from Shopee’s Raya 2026 release, the creator count from VSDaily’s report on Shopee’s 10 years in Malaysia and the 2026 number from The Sun’s 9.9 2026 report.
For the wider picture of how Malaysians watch video across apps, see our online video statistics for Malaysia. For Shopee’s share of sales against TikTok Shop and Lazada, see our e-commerce market share data.
Quick Answer: Shopee’s campaign data says yes, mostly on sale days. During 9.9 in 2025, sellers using Shopee Video saw up to 13 times more orders than an average day. During 11.11, sellers working with affiliate creators saw up to 7 times more orders through video clips. These are best-case “up to” figures, not averages.
| Measure | Uplift | Times |
|---|---|---|
| Live + Video sellers, 11.11 | 26x | |
| Shopee Video sellers, 9.9 | 13x | |
| Affiliate orders via video, 11.11 | 7x | |
| Affiliate-led content orders, Raya | 3x | |
| Live + Video sellers, Raya | 2x |
Source: Shopee releases on 9.9 2025, 11.11 2025 and Raya 2025 results, published by Malay Mail. Bars are scaled to the largest value (26x). Baselines differ by row (average day, normal day or previous campaign), so compare direction, not exact size.
The 9.9 figure comes from Shopee’s 9.9 2025 release, the 11.11 figures from Shopee’s 11.11 2025 release, and the Raya figures from Shopee’s February 2026 release.
Two lessons stand out. Affiliates multiply reach, because creators bring their own followers; our guide to the Shopee affiliate programme for sellers explains how to set commission. And sale days do the heavy lifting, so plan clips backwards from 9.9, 11.11 and 12.12, as our 11.11 marketing playbook describes.
Quick Answer: Film a short vertical clip and upload it to Shopee Video from the app or Seller Centre. Write a caption with the product’s search words, link the products shown, add a clear cover and publish. Post regularly, then check which clips brought clicks and orders, and make more like those.
Captions matter because shoppers search Shopee in mixed English and Malay. Our guide to Shopee and Lazada SEO covers keyword wording that also works for captions. Clips that tease an upcoming stream can also feed your Shopee Live sessions.
Quick Answer: Clips that answer a buyer’s doubt fast. Demos, try-ons, unboxings, comparisons and deal countdowns tend to sell because each one removes a reason not to buy. Keep most clips between 15 and 45 seconds, and match the clip type to where the buyer is in their decision.
Below is the clip mix we start Malaysian sellers on, before their own data takes over.
| Clip type | Length | Doubt it answers | Share of clips |
|---|---|---|---|
| Discovery | |||
| Problem-solution demo | 15–30 sec | “Do I need this?” | 30% |
| Trend or seasonal hook | 10–20 sec | “Is this for me right now?” | 10% |
| Consideration | |||
| Try-on, size or fit check | 20–45 sec | “Will it fit or suit me?” | 25% |
| Side-by-side comparison | 20–40 sec | “Why this one, not the cheaper one?” | 15% |
| Decision | |||
| Unboxing and packing | 15–30 sec | “Is this seller legit?” | 10% |
| Deal countdown | 10–15 sec | “Why buy today?” | 10% |
Illustrative scenario: ZenWeb’s starting clip mix for Malaysian marketplace sellers, not a Shopee rule. Shift the shares toward deal countdowns in the week before a mega sale.
Production does not need to be fancy. A phone, a ring light and real hands using the product often beat a polished brand film, because the clip looks like the rest of the feed. Our video marketing guide covers hooks and scripting in more depth.
Need a content plan for your next mega sale?
We map clips, streams and paid traffic to Shopee’s sale calendar so each piece has a job. Get a marketplace content plan from ZenWeb →
Quick Answer: Posting on Shopee Video is free. Your costs are filming time or a creator’s fee, affiliate commission on sales, any Video Ads you run and Shopee’s normal fees on each order. A seller filming in-house can start under RM300 a month; a brand using creators and ads may spend RM5,000 to RM12,000.
| Cost item | In-house, 3–5 clips a week | Freelance editor + affiliates | Brand, creators + ads |
|---|---|---|---|
| Kit (one-off) | RM100–RM400 | RM300–RM1,000 | RM1,000–RM4,000 |
| Filming and editing | RM0 (owner time) | RM800–RM2,000 | RM2,000–RM5,000 |
| Affiliate commission (paid on sales) | RM0–RM100 | RM300–RM1,000 | RM1,000–RM3,000 |
| Video Ads | RM0–RM200 | RM200–RM800 | RM2,000–RM4,000 |
| Monthly running cost | ≈RM0–RM300 | ≈RM1,300–RM3,800 | ≈RM5,000–RM12,000 |
Indicative estimates from ZenWeb’s planning ranges for Malaysian sellers, 2026, not Shopee rates. The monthly total excludes the one-off kit and Shopee’s commission, transaction and service fees on each order.
On paid reach, Shopee’s help page on Video Ads says sellers and KOLs can promote a clip to maximise sales or views, with daily budgets set for 1 to 30 days. That page is Shopee Singapore’s; check Marketing Centre in your Malaysian Seller Centre to see whether Video Ads is open to your shop and its RM budget options.
For the wider ad picture, compare our guides to Shopee Ads cost in Malaysia and Lazada Ads cost. If you outsource filming, our video production pricing guide and UGC video prices show typical rates. Shopee’s own per-order charges are broken down in our Shopee and Lazada seller fees guide.
Quick Answer: Use them for different jobs. Shopee Video keeps your products visible all day with little effort per clip. Shopee Live closes sales in real time with vouchers. TikTok Shop reaches people who were not shopping at all. Most growing Malaysian sellers run Video daily, Live on sale days, and test TikTok alongside.
| Factor | Shopee Video | Shopee Live | TikTok Shop |
|---|---|---|---|
| Viewer mood | Browsing to buy | Hunting for deals | Entertainment first |
| Effort per piece | Low; film once, sells for weeks | High; host and team on air | Medium; needs a strong hook |
| Best job | Always-on discovery | Closing on sale days | Reaching new buyers |
For the platform choice itself, read our TikTok Shop vs Shopee comparison, then how to open a TikTok Shop in Malaysia and our TikTok Shop LIVE guide. If you want short-video reach outside marketplaces, YouTube Shorts ads are another route. Running an official store? Our Shopee Mall vs LazMall guide explains the extra campaign access.
Quick Answer: Judge each clip on orders and profit, not views. Track how many viewers tapped the linked product, how many of those bought, and what each order cost after commission and any ad spend. Compare clip types against each other over two to four weeks before deciding what to film more of.
A clip with huge views and no orders is a weak clip for a seller, however good it looks. Before you boost anything, compare its cost per order with what you pay on Shopee and Lazada search ads.
Quick Answer: Shopee Video works on shoppers already inside Shopee. Google Ads, Meta Ads and SEO bring in buyers from outside, retarget people who saw your clips elsewhere, and build a website you own. Together they keep your sales from depending on one marketplace’s feed.
Our overview of selling on TikTok Shop, Shopee and Instagram shows how these channels connect. Planning them on one budget is what our digital marketing services are built for.
Quick Answer: Shopee Video is a low-cost way for Malaysian sellers to stay visible inside the app where shoppers already buy. Post short clips that answer one buyer doubt each, link the exact products, step up before sale days, work with affiliates for reach, and keep only the clip types that bring orders.
Start with your best-selling product and five clips, then let the order data guide the next batch. For a plan that links your Shopee content with Google, Meta and SEO, our digital marketing team can map it out with you.
Yes, posting a Shopee Video costs nothing. You still pay Shopee’s normal fees on each order, plus anything you choose to spend on affiliate commission, Video Ads, creators or filming equipment.
Most selling clips work best at 15 to 45 seconds, with the product shown in use in the first three seconds. Shopee’s upload limits can change, so check the current limits in the app or Seller Centre before filming longer clips.
Shopee’s help centre says up to six products per video. For selling, one hero product per clip usually works better, because the viewer knows exactly what to tap.
They do different jobs. Short clips keep your products visible every day with less effort, while Shopee Live converts deal-hunters in real time on sale days. Many sellers use clips to promote their upcoming streams.
Cite this page: ZenWeb (2026). Shopee Video for Sellers: Short Clips That Drive Orders. https://zenweb.my/blog/shopee-video-sellers/
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