Bing Places for Business: Get Listed for Copilot Search

2. What Is Bing Places for Business?

Quick Answer: Bing Places for Business is a free Microsoft tool for creating and managing your business listing on Bing Search and Bing Maps. You control your name, address, phone, hours, photos and categories. In October 2025 it moved from bingplaces.com to bing.com/forbusiness, with a faster Google import and a listing health checker.

Microsoft’s announcement of the new Bing Places for Business lists what changed in the October 2025 relaunch:

• A new home. The portal now lives at bing.com/forbusiness. Old bingplaces.com links redirect there, and existing listings moved across automatically.
• A better Google import. Name, hours and contact details carry over from your Google Business Profile, so you don’t retype them.
• Bulk editing and live status. Useful if you run several branches, such as outlets in Petaling Jaya, Johor Bahru and Penang.
• A Recommendation Tool. It flags missing photos, website, hours and social links, plus category items like menu links for restaurants.

Think of it as the Microsoft twin of your Google Business Profile. It is not a website SEO tool. For ranking your actual pages on Bing, read our separate guide to Bing SEO for AI search.

3. Does Bing Places Help You Show Up in Copilot Search?

Quick Answer: Partly, and the link is growing. Copilot Search runs inside Bing, so Bing’s local results and listings sit right beside its AI answers. Microsoft has said “deeper integrations with Bing Maps and Copilot” are coming to Bing Places. It has not published exactly how Copilot picks local businesses, so treat the listing as necessary, not a guarantee.

Here is what is confirmed and what is not, as of October 2026:

The practical lesson: keep Google and Bing identical. If Copilot pulls from Bing, your Bing listing must be right. If it borrows Google review data, your Google profile must be right too. Our guide to getting into Microsoft Copilot Search answers covers the website side of Copilot visibility.

4. How Many Malaysians Can a Bing Listing Reach?

Quick Answer: In September 2026, Bing handled 5.62% of all Malaysian searches but 12.62% of desktop searches, per StatCounter. That is roughly one desktop search in eight. Office workers on Windows laptops, B2B buyers and older users lean towards Bing, which is why a Bing Places for Business listing matters more for some firms than others.

StatCounter’s all-device search share for Malaysia and its desktop-only figures tell two different stories:

Who should care most? Bing Places matters most for businesses whose buyers search from a work computer:

• B2B suppliers and professional firms — accountants, lawyers, IT vendors and industrial suppliers, whose buyers search from office PCs.
• Businesses serving older customers, who often keep the default Edge and Bing setup on a new laptop.
• Any local business that wants complete coverage for a one-off hour of work.

For the full engine-by-engine picture, see our search engine market share data for Malaysia, and for what Malaysians actually look up, our Google Year in Search Malaysia breakdown.

5. How Do You Add Your Business to Bing Places for Business?

Quick Answer: Go to bing.com/forbusiness, sign in with a Microsoft account, then import from Google Business Profile or search for your business to claim it. Check every field, choose your categories, add photos and verify if asked. A verified Google import is the fastest route for most Malaysian businesses.

Follow these steps in order:

1. Sign in. Use a Microsoft account tied to a business email you control long term, not a staff member’s personal account.
2. Pick a route. Choose import from Google, claim an existing Bing listing, or add a new business by hand.
3. Import or search. For an import, sign in to Google and select the locations to bring across.
4. Check the details. Match your name, address and phone exactly to your Google profile and website.
5. Choose categories. Pick the closest primary category; it decides which searches you appear for.
6. Verify ownership. If Bing asks, verify by phone, email or postcard. A verified Google import can often skip this.
7. Follow the recommendations. Fill every field the Recommendation Tool flags before you call it done.

Mismatched details are the most common problem we fix. A shop listed as “Jalan SS2/24” on Google and “Jln SS 2/24” on Bing looks like two businesses to a machine. Our guide to fixing NAP inconsistency shows how to clean this up across every directory.

6. How Long Does Bing Places Verification Take?

Quick Answer: Microsoft publishes no fixed timeline. As indicative ZenWeb estimates, a verified Google import or a phone or email PIN usually gets a Malaysian listing live within one to three working days. A postcard PIN takes longest, often one to three weeks, because the card travels by post. Choose the fastest route Bing offers you.

The ranges below come from our own setups for Malaysian clients, not from Microsoft. Publishing can also lag after verification while Bing reviews the listing.

Three habits keep delays short:

• Use a business-domain email (you@yourcompany.com.my). Free Gmail or Yahoo addresses are often not accepted for email PINs.
• Make sure the listed phone is answered, including the automated call, during office hours.
• Brief the front desk if you choose a postcard, so the card isn’t thrown away with flyers.

7. What Should a Complete Bing Places for Business Listing Include?

Quick Answer: A complete listing has your exact business name, address, phone, website, hours, categories, a short description and real photos. Restaurants should add menu and ordering links. These are the same fields Microsoft’s Recommendation Tool flags, and they give Bing and Copilot clean facts to repeat about you.

We rank each field by how much it affects whether people find and contact you:

The same checklist works for every map platform, which is why we keep one master record per client. Our roundup of the best local SEO tools in Malaysia covers tools that sync listings for multi-branch businesses.

8. Bing Places vs Google Business Profile vs Apple Business Connect

Quick Answer: All three are free. Google Business Profile reaches the most Malaysians, since Google handles over nine in ten searches. Apple Business Connect covers Apple Maps on iPhones, which hold 44.75% of Malaysian mobile use. Bing Places covers Microsoft’s search, maps and Copilot. Set up Google first, then copy it to the other two.

Here is how the three listings compare for a Malaysian business:

Setting up Apple’s listing in Malaysia has its own quirks; our guide to getting on Apple Maps with Apple Business Connect walks through them. App owners can also reach iPhone users through Apple Search Ads.

9. How Do You Measure Results From Bing Places?

Quick Answer: Check your Bing Places for Business dashboard, add a tracking tag to your listing’s website link, and watch Bing and Copilot referrals in Google Analytics 4. Count calls, directions and WhatsApp clicks as leads. Expect modest numbers, and judge Bing against the hour it took, not against Google.

Use these four checks each month:

Also ask new customers how they found you. A few “I asked Copilot” answers tell you more than a dashboard. Our guide to using AI to boost local SEO shows how AI tools now shape local discovery.

10. How Does Bing Places Fit With Google Ads, Meta Ads and SEO?

Quick Answer: Bing Places for Business is part of local SEO, alongside your Google profile and website. It also powers paid search: Microsoft Ads can pull your address from Bing Places into location extensions. Google Ads stays your main paid channel and Meta Ads builds demand; Bing Places is the free layer underneath.

Microsoft’s help page on importing business location data confirms you can link a Microsoft Advertising account to Bing Places, so your ads show your address and a directions link. That makes the listing useful well beyond organic search:

• Bing paid search: see our Microsoft Ads cost guide and the steps to import Google Ads into Microsoft Ads.
• Other search boxes: TikTok Search Ads and Google App Campaigns for app installs.
• Video and native reach: YouTube bumper ads, the cost of Demand Gen ads and Taboola native ads.
• AI answers: what to prepare for ChatGPT Ads as AI assistants start carrying ads.
• Organic local search: the full approach to local SEO in Malaysia and ranking in the Google Maps top 3.

Thinking about Bing ads as well? Read whether Bing Ads is worth it in Malaysia first. Planning a local SEO budget? Our local SEO price guide sets out typical costs.

11. Conclusion

Quick Answer: Bing Places for Business is free, takes under an hour, and puts your business on Bing Search, Bing Maps and the data Microsoft is tying to Copilot. Import your verified Google profile, fix every critical field, tag the website link, and keep Google and Bing identical from then on.

Bing will never beat Google in Malaysia, but it carries about one desktop search in eight, and Microsoft’s AI sits on top of it. For a free listing, that is an easy win many Malaysian businesses still skip.

Prefer to hand it over? Our SEO services for Malaysian businesses include Google, Bing and Apple listings as standard.

12. Frequently Asked Questions

1. Is Bing Places for Business free?

Yes. Microsoft does not charge to create, verify or manage a Bing Places for Business listing. You only pay if you choose to run Microsoft Ads, which is separate and optional.

2. Is Bing Places available in Malaysia?

Yes. Malaysian businesses can list at bing.com/forbusiness and appear on Bing Search and Bing Maps. Copilot Search in Bing is also available in Malaysia, since Microsoft rolled it out worldwide except Russia and China.

3. Can I import my Google Business Profile into Bing Places?

Yes. Sign in at bing.com/forbusiness, choose the Google import option, sign in to Google and pick your locations. Name, hours and contact details carry over. A verified Google profile can often skip Bing’s separate verification step.

4. What happened to bingplaces.com?

In October 2025 Microsoft moved Bing Places to bing.com/forbusiness. Old bingplaces.com links redirect to the new address, and existing listings were migrated automatically. Log in once to check your details came across correctly.

5. Will a Bing Places listing get my business into Copilot answers?

It helps, but there is no guarantee. Copilot Search runs inside Bing, and Microsoft has said deeper Copilot integration with Bing Places is coming. Keep your Bing and Google listings identical so Copilot gets correct facts whichever source it uses.