Case studyZenWeb designed and built the MiYOSMART website for HOYA Lens Malaysia in Kuala Lumpur, a site for parents about HOYA's spectacle lenses for children with myopia.
HOYA Lens Malaysia Sdn Bhd runs this website from Kuala Lumpur. It is about MiYOSMART, HOYA's spectacle lenses for children with myopia, also called short-sightedness. The site explains the lens design, which HOYA calls D.I.M.S. Technology, and two versions of the lens: Chameleon, which is photochromic, and Sunbird, which is polarised.
MiYOSMART lenses are fitted at optical shops, so the site points parents to a MiYOSMART centre for an eye exam. Families who buy the lenses can join MiYOSMART Club, an online members' area for appointments, eyesight results after check-ups and reward points.
They want plain answers before they visit a shop. A parent FAQ, a guide to children's vision and a short quiz cover the basics, and the quiz says clearly that it is not a diagnosis.
They need to know where to go next. Find a MiYOSMART Centre buttons run through the site, from the first screen of the home page to the end of each guide.
Families who already use the lenses need to keep track of visits. The Club page explains how to register with the card ID and log in.
Screenshots of the live site, taken October 2026.
The home page introduces MiYOSMART, then explains what myopia is with a simple eye diagram and the options parents can discuss with an eye-care professional. A six-question quiz follows, with a clear note that it is not a medical diagnosis, then a parent FAQ.
The MiYOSMART page breaks the lens into four parts: D.I.M.S. Technology, Eye Shield, appearance and coatings, each with a diagram. It then shows the Chameleon and Sunbird versions and answers twelve questions from parents.
The Club page sets out what members get: appointment reminders with online rescheduling, eyesight results after check-ups, and reward points. Four numbered steps show how to register using the ID printed on the MiYOSMART card.
Eye Care Tips is a single guide for parents about their child's vision, split into short sections with lists and numbered steps. Buttons to find a MiYOSMART centre appear midway and again at the end.
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Parents often read about their child's eyes on a phone. On mobile the photo, the headline and the two main buttons stack at the top, and every section follows in one column.
Photos of children in spectacles and of an eye exam, with simple diagrams of the eye and the lens.
Roboto Slab headings with Roboto body text, clear and friendly for parents.
HOYA blue for headings and buttons, with warm yellow accents on soft cream backgrounds.
Parents often go online with questions after an optometrist mentions myopia. The site answers those questions in plain words, reminds them that the quiz is not a diagnosis, and points them to a MiYOSMART centre for a proper eye exam. The Club then gives families who choose the lenses one place to manage visits and check-up results.
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Case study
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