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Case study · Web design

HOYA Lens Malaysia website: a MiYOSMART site written for parents

ZenWeb designed and built the MiYOSMART website for HOYA Lens Malaysia in Kuala Lumpur, a site for parents about HOYA's spectacle lenses for children with myopia.

The HOYA Lens Malaysia website on a laptop and a phone, designed by ZenWeb
ServicesWeb design
IndustryOptical lenses
LocationKuala Lumpur
LanguagesEnglish
01

About HOYA Lens Malaysia

HOYA Lens Malaysia Sdn Bhd runs this website from Kuala Lumpur. It is about MiYOSMART, HOYA's spectacle lenses for children with myopia, also called short-sightedness. The site explains the lens design, which HOYA calls D.I.M.S. Technology, and two versions of the lens: Chameleon, which is photochromic, and Sunbird, which is polarised.

MiYOSMART lenses are fitted at optical shops, so the site points parents to a MiYOSMART centre for an eye exam. Families who buy the lenses can join MiYOSMART Club, an online members' area for appointments, eyesight results after check-ups and reward points.

Run by
HOYA Lens Malaysia Sdn Bhd
Based in
Kuala Lumpur
Product
MiYOSMART spectacle lenses for children
Versions
Chameleon (photochromic) and Sunbird (polarised)
Members' area
MiYOSMART Club
Website
English
02

Who the website is for

Parents learning about myopia

They want plain answers before they visit a shop. A parent FAQ, a guide to children's vision and a short quiz cover the basics, and the quiz says clearly that it is not a diagnosis.

Families ready for an eye exam

They need to know where to go next. Find a MiYOSMART Centre buttons run through the site, from the first screen of the home page to the end of each guide.

MiYOSMART Club members

Families who already use the lenses need to keep track of visits. The Club page explains how to register with the card ID and log in.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

amv.hoya.com.my
Home page of the HOYA Lens Malaysia website
Home page

Explains myopia, then offers a short quiz

The home page introduces MiYOSMART, then explains what myopia is with a simple eye diagram and the options parents can discuss with an eye-care professional. A six-question quiz follows, with a clear note that it is not a medical diagnosis, then a parent FAQ.

  • Find a MiYOSMART Centre button in the first screen
  • Six-question quiz with a disclaimer
  • Seven parent questions answered in plain words
amv.hoya.com.my/miyosmart
MiYOSMART of the HOYA Lens Malaysia website
MiYOSMART

The lens explained part by part

The MiYOSMART page breaks the lens into four parts: D.I.M.S. Technology, Eye Shield, appearance and coatings, each with a diagram. It then shows the Chameleon and Sunbird versions and answers twelve questions from parents.

  • Four feature cards with diagrams
  • Chameleon and Sunbird product cards
  • Ask a specialist buttons
amv.hoya.com.my/club
Club of the HOYA Lens Malaysia website
Club

An online members' area for MiYOSMART families

The Club page sets out what members get: appointment reminders with online rescheduling, eyesight results after check-ups, and reward points. Four numbered steps show how to register using the ID printed on the MiYOSMART card.

  • Log in and join buttons at the top
  • Appointments, results and rewards
  • Four-step registration
amv.hoya.com.my/eye-care-tips
Eye Care Tips of the HOYA Lens Malaysia website
Eye Care Tips

A parent's guide in one long read

Eye Care Tips is a single guide for parents about their child's vision, split into short sections with lists and numbered steps. Buttons to find a MiYOSMART centre appear midway and again at the end.

  • Short sections under clear headings
  • Lists and numbered steps
  • Find a MiYOSMART centre buttons
04

Features built in

  • Six-question quizA progress bar, a short reason for each question, and a note that the result is not a diagnosis.
  • Shop finder linksFind a MiYOSMART Centre and Find an Optical Shop buttons lead to the list of optical shops.
  • MiYOSMART ClubA members' area where families manage appointments, see check-up results and collect reward points.
  • Parent FAQsQuestions parents ask, answered on the home page and again in more depth on the MiYOSMART page.
  • Awards, events and blogSeparate pages for the MiYOSMART Expert Award, events and blog posts.
  • Easy to updateSet up so events, posts and pages can be changed in-house.
Mobile view

Made for phones as well

Parents often read about their child's eyes on a phone. On mobile the photo, the headline and the two main buttons stack at the top, and every section follows in one column.

HOYA Lens Malaysia website on a phone
HOYA Lens Malaysia website on a phone
05

Design choices

Photography

Photos of children in spectacles and of an eye exam, with simple diagrams of the eye and the lens.

Type

Roboto Slab headings with Roboto body text, clear and friendly for parents.

Colour

HOYA blue for headings and buttons, with warm yellow accents on soft cream backgrounds.

Why we built it this way

Parents often go online with questions after an optometrist mentions myopia. The site answers those questions in plain words, reminds them that the quiz is not a diagnosis, and points them to a MiYOSMART centre for a proper eye exam. The Club then gives families who choose the lenses one place to manage visits and check-up results.

06

More work like this

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