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Case study · Web design

CIEF Pets Singapore website: a pet relocation site for owners moving dogs and cats

ZenWeb designed and built the website for CIEF Pets Singapore, a pet relocation service that helps owners import and export dogs and cats to and from Singapore.

The CIEF Pets Singapore website on a laptop and a phone, designed by ZenWeb
ServicesWeb design
IndustryPet relocation
LocationSingapore
LanguagesEnglish
01

About CIEF Pets Singapore

CIEF Pets Singapore moves dogs and cats in and out of Singapore for owners who are relocating. The team handles the paperwork that makes these moves hard, from AVS licences and vet health certificates to rabies titer tests. It also books quarantine space, IATA-compliant flights and customs clearance at Changi Airport.

The service is for families on the move, whether for a new job, a return home or a fresh start overseas. CIEF only takes cats and dogs for now, and quotes each move as one all-inclusive price. Most of the planning happens over email and WhatsApp.

Based in
Singapore
Offers
Pet import and export, permits, quarantine booking, flights and customs clearance
Animals
Cats and dogs only
Customers
Pet owners moving to or from Singapore
How to start
A chat on email or WhatsApp for a quote
Website
English
02

Who the website is for

Owners leaving Singapore

They need to know what the destination country asks for and which AVS steps come first. The Export page sets out the five steps in order, from the export licence to the ground handling agent.

Owners bringing a pet into Singapore

Rules depend on the country the pet comes from, so the Import page starts with the rabies categories. It then covers banned breeds, vaccinations, quarantine and import licences.

Owners still weighing up the move

Many first want to know about cost, quarantine visits and GST. The FAQ page answers these, split into import and export questions.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

ciefpets-sg.com
Home page of the CIEF Pets Singapore website
Home page

A pet-owner photo up front, then the four-step journey

The home page opens with a smiling owner holding two dogs and a Quote button beside Export and Import links. It then lays out the four steps of a move, the logistics CIEF handles and the countries it serves.

  • Hero photo with Quote, Export and Import buttons
  • Four booking steps, from first chat to reunion
  • A grid of the services CIEF provides, from permits to microchipping
ciefpets-sg.com/export
Export of the CIEF Pets Singapore website
Export

Taking a dog or cat out of Singapore, step by step

The Export page is a working guide. It walks owners through five numbered steps, from checking the destination country's rules to booking a pre-export inspection at Changi. A note reminds readers that rules change and to check with CIEF.

  • Five numbered steps in the order owners need them
  • AVS export licence and health certificate explained
  • Ground handling details for pets flying as cargo
ciefpets-sg.com/import
Import of the CIEF Pets Singapore website
Import

What bringing a pet into Singapore involves

The Import page sorts countries into rabies risk schedules, because that decides the vaccinations and quarantine a pet needs. Seven numbered steps follow, ending with what AVS checks when the pet lands.

  • Rabies schedules with the countries in each
  • Banned breeds and HDB housing rules
  • Quarantine length for each schedule
ciefpets-sg.com/faq
FAQ of the CIEF Pets Singapore website
FAQ

Common questions, split into import and export

The FAQ page groups questions under Import and Export tabs. It covers pricing factors, quarantine categories, the rabies serology test, AQC visiting hours and GST on imported pets.

  • Import and Export tabs
  • Answers on quarantine, breeds and blood tests
  • Practical detail such as AQC visiting hours
04

Features built in

  • Separate import and export guidesEach direction has its own page, so owners only read the rules that apply to them.
  • Numbered step-by-step layoutExport has five steps and import has seven, each with a short explanation.
  • WhatsApp buttonA floating WhatsApp button on every page opens a chat with a ready-made greeting.
  • Four-step journey on the home pageChat, documents, travel day and arrival are shown as four cards.
  • Tabbed FAQImport and export questions sit under their own tabs on one page.
  • Easy to updateSet up so the team can change rules and steps when AVS updates them.
Mobile view

Made for phones as well

Owners often check rules on their phones while planning a move. On mobile, the numbered steps stack into one scroll and the WhatsApp button stays in the corner of the screen.

CIEF Pets Singapore website on a phone
CIEF Pets Singapore website on a phone
05

Design choices

Photography

Cut-out photos of owners with their dogs on soft pastel backgrounds, plus paw-print icons in the section headings.

Colour

Peach, mint and lavender cards with bright blue buttons and orange paw accents, friendly rather than corporate.

Type

A rounded display font, Dosis, for headlines and Cabin for body text, which keeps the tone warm and easy to read.

Why we built it this way

Moving a pet across borders is mostly paperwork, and the rules change with every country. Owners want to understand the process before they hand over their dog or cat. Putting full export and import guides on the site lets them read the steps first, then start a WhatsApp chat once they know what their move involves.

06

More work like this

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