Digital marketing agency for Malaysian enrichment centres, built for MOE registration rules and the January and June intakes.

Six rules every campaign is checked against

Six rules every campaign for an enrichment centre client is checked against, in plain Malaysian English, before any ad or landing page ships.

• Registration shown, not impliedEnrichment centres register with the Ministry of Education as private education institutions under the Education Act 1996. We put your registration, premise licence, and teaching team on the website and every landing page. Parents look for it, and most competitors never show it.
• No guaranteed result claims"Straight A's guaranteed" and "raises your child's IQ" cannot be evidenced and invite a complaint. We frame outcomes as skills practised and progress tracked, with real class work as proof. That converts better than a promise parents doubt.
• Children's photos need written consentA child's image and school details are personal data under the Personal Data Protection Act 2010. We work from a signed consent list, keep uniforms and name tags out of frame, and never tag a child publicly.
• Teacher credentials match the paperworkIf an ad names a teacher, the qualification stated has to be the one on file. We avoid vague "ex-school teacher" wording unless a certificate sits behind it, because parents ask at the trial class.
• Franchise wording stays inside the licenceA franchisee advertises the outlet, not the brand's national position. We use head office's approved assets, name your branch in every headline, and never imply master status you do not hold.
• Fees advertised in fullA headline rate that becomes a registration fee plus material fee plus deposit reads as bait pricing. We publish the monthly or term rate with the one-off charges beside it, so parents arrive ready to enrol.