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Telegram Users Malaysia 2026: How Many Use It and Why

November 10, 2026

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Telegram Users Malaysia 2026: How Many Use It and Why
TL;DR: Telegram users in Malaysia number about 15 million, the latest figure reported by Bernama in 2024. The regulator also counts Telegram among the platforms with 8 million or more Malaysian users. That puts Telegram behind WhatsApp but ahead of X, Threads and Messenger. People use it for big channels, large groups and file sharing. Telegram publishes no official ad-reach figure for Malaysia, so plan with care.

1. Introduction

Telegram is the messaging app many Malaysian business owners know about but rarely plan around. Customers follow deal channels, students join tuition groups, and fans read news channels there every day. Yet when you ask “how many Telegram users are in Malaysia?”, the answers online range from a few million to almost 20 million.

This guide sorts out that confusion. It puts the official and published figures side by side: Bernama’s reported user count, the regulator’s 8-million-user licensing rule, the national census and MCMC’s own survey. It then explains why Malaysians use Telegram, and what the platform’s trust problems mean for brands.

At ZenWeb, a Google Partner agency serving 500+ Malaysian businesses, we use these numbers when planning budgets. They tell us whether Telegram deserves a slice, or whether WhatsApp, Meta and Google should take it all.

Not sure which channels your customers actually use?

We map your audience across search, social and chat apps before you spend a ringgit. See how ZenWeb plans digital marketing for Malaysian SMEs →

If you have never used Telegram yourself, this short video walks through the features that draw users to it, from channels to cloud storage.

Seven Telegram Features Users Rely On

Source video: Teleblog, Watch on YouTube. The video covers app features; the user figures in this article are Malaysia-specific.


2. How Many Telegram Users Are in Malaysia in 2026?

Quick Answer: No source has published an exact 2026 count. The most recent figure is about 15 million Telegram users in Malaysia, reported by Bernama in March 2024. From 1 January 2026, MCMC also treats Telegram as a platform with 8 million or more Malaysian users. So plan with a working range of 8 to 15 million.

Key Figures: Telegram Users in Malaysia From Five Sources
Telegram user figures for Malaysia from Bernama’s March 2024 report, MCMC’s 2026 licensing threshold, Statista’s Q3 2024 APAC chart, DOSM MyCensus 2020 and MCMC’s Internet Users Survey 2018.
Source (data year)What it measuresTelegram figure
Bernama (March 2024)Reported number of users in MalaysiaAbout 15 million
MCMC licensing rule (from 2026)Platforms named as having 8 million+ Malaysian users8 million or more
Statista / DataReportal (Q3 2024)Monthly use among internet users aged 16–64, APACHighest share in APAC
DOSM MyCensus 2020 (released 2023)People aged 15+ who listed a Telegram account3.7 million (23.2%)
MCMC Internet Users Survey 2018Communication-app users owning a Telegram account25.0% of 27.8 million

Sources: Bernama, 3 March 2024; Bernama report on MCMC’s deemed-licensing rule, 15 December 2025; Statista chart based on DataReportal, We Are Social and Meltwater, Q3 2024; DOSM MyCensus 2020: Population Well-Being (Social Relations); MCMC Internet Users Survey 2018. Each source uses a different base and year, so the figures are not directly comparable.

The headline number comes from Bernama’s March 2024 report on Telegram, which said the platform “now has about 15 million users in Malaysia”. The floor comes from Bernama’s report on MCMC’s 8-million-user rule, which names Telegram among the platforms deemed licensed from 1 January 2026.

Why is the census figure so much lower? The DOSM MyCensus 2020 social relations release only counted people aged 15 and over who answered a social media question in 2020. Human Resources Online’s summary of the census shows that base was 16.0 million people. Many Telegram users also see it as a chat app, not social media.

  • Use 8 to 15 million as your planning range. The regulator sets the floor; Bernama’s figure is the best published estimate.
  • Roughly four in ten Malaysians online. 15 million against the 35.4 million internet users in DataReportal’s Digital 2026 Malaysia report is about 42%, ZenWeb’s rough calculation mixing a 2024 count with a 2025 base.
  • Malaysia is a Telegram-heavy market. Statista’s APAC Telegram reach chart ranks Malaysia first in the region for monthly use in Q3 2024.

For the full base these shares sit on, see our breakdown of internet users in Malaysia.

Key takeaway: Telegram is a mass-market app in Malaysia, not a niche one. Quote one named source when you cite a number, because the published counts measure different things.

3. How Do Telegram Users in Malaysia Compare With Other Platforms?

Quick Answer: At about 15 million, Telegram users in Malaysia put the app in the country’s middle tier. It is close to Instagram’s 16.1 million ad reach and well behind YouTube and Facebook at about 23 million each. It is larger than LinkedIn, Messenger, X and Threads. WhatsApp still leads every messaging measure.

Where Telegram Sits: Malaysian Audience Size by Platform (Millions)
Telegram’s reported 15 million Malaysian users in 2024 compared with late-2025 advertising reach for TikTok, YouTube, Facebook, Instagram, LinkedIn, Messenger, X and Threads from DataReportal’s Digital 2026 Malaysia report.
PlatformAudience sizeMillions
TikTok (18+)*
30.7
YouTube
23.6
Facebook
23.0
Instagram
16.1
Telegram (2024 report)
~15.0
LinkedIn (members)
10.0
Messenger
9.6
X
4.8
Threads
3.6

Sources: Bernama, 3 March 2024 (Telegram users); DataReportal, Digital 2026: Malaysia (advertising reach, late 2025). *TikTok counts users aged 18+ only. Telegram’s figure is a user count, the others are ad-reach estimates, so treat the comparison as a rough guide. Bar length is relative to TikTok.

The other platforms’ numbers come from DataReportal’s Digital 2026 Malaysia data. Telegram does not appear in those tables, as it publishes no ad-reach estimate for Malaysia. Here is how to read the chart:

For every platform in one view, our social media statistics for Malaysia brings them together.

Key takeaway: Telegram’s audience is Instagram-sized, but you cannot buy it the same way. That gap between reach and ad access is the main thing to plan around.

4. How Has Telegram Grown in Malaysia Since 2018?

Quick Answer: Telegram went from a quarter of chat-app users in 2018 to about 15 million users by 2024. Along the way it moved from refusing government requests to holding a Malaysian licence in January 2025. Today it is one of six platforms MCMC names as having 8 million or more Malaysian users.

Telegram in Malaysia: Users and Regulation, 2018 to 2026
Timeline of Telegram user figures and regulatory milestones in Malaysia from 2018 to 2026, from MCMC, DOSM, Bernama, Free Malaysia Today and the New Straits Times.
YearMilestoneTelegram figure
2018MCMC survey: share of communication-app users25.0% (~7.0m*)
2020National census: people 15+ listing Telegram3.7 million
2024 (March)Minister meets Telegram’s founder; takedown cooperation agreedAbout 15 million
2025 (January)Telegram receives its MCMC platform licence3rd platform licensed
2025 (June)Minister reports Telegram’s takedown complianceUnder 50% acted on
2026 (January)Deemed licensed as a platform with 8m+ Malaysian users8 million or more

Sources: MCMC Internet Users Survey 2018; DOSM MyCensus 2020; Bernama (3 March 2024, 6 January 2025, 15 December 2025); Free Malaysia Today (10 March 2024); New Straits Times (28 June 2025). *25.0% of 27.8 million communication-app users, ZenWeb’s calculation. The 2018 and 2020 figures use different bases.

Each milestone tells part of the story:

  • 2018: already a strong number two. The MCMC Internet Users Survey 2018 found 25.0% of 27.8 million chat-app users had Telegram, behind WhatsApp (98.1%), Messenger (55.6%) and WeChat (36.8%).
  • 2024: cooperation begins. Free Malaysia Today reported that Telegram agreed to remove scam, gambling and pirated content.
  • 2025: licensed. Bernama reported Telegram received its licence on 2 January 2025, after WeChat and TikTok.

Telegram’s climb also mirrors wider phone use. Our smartphone users in Malaysia data shows why mobile-first apps keep gaining ground.

Key takeaway: Telegram is now a regulated, mainstream platform in Malaysia. That makes it safer to build on than in 2023, but it is still more loosely policed than Meta’s apps.

5. Why Do Malaysians Use Telegram?

Quick Answer: Malaysians use Telegram for scale and convenience that WhatsApp does not offer. Channels have no subscriber limit, groups hold up to 200,000 members, files can reach 2 GB, and chats live in the cloud. It is used to follow news and deals, join big communities and share large files, not to replace WhatsApp.

What Telegram Offers and Who It Draws in Malaysia
Telegram’s official limits for channels, groups, file sharing and cloud storage, with the Malaysian user groups each feature tends to attract, based on Telegram’s FAQ and ZenWeb’s assessment.
FeatureOfficial limitWho it draws (ZenWeb view)
Broadcast channelsUnlimited subscribersNews readers, deal hunters, fans of creators
Large groupsUp to 200,000 membersStudents, hobby clubs, investor and crypto communities
File sharing2 GB per file (4 GB Premium)Tuition centres, designers, office teams
Cloud chatsSynced across devicesPeople who work on laptop and phone together
Admin privacyPosts signed by channel, not personBrands and admins who do not want to share a phone number

Sources: Telegram FAQ and Telegram Channels FAQ (official limits). The “who it draws” column is ZenWeb’s assessment from client work in Malaysia, not survey data.

The limits come from Telegram’s official FAQ and its channels FAQ. Put simply, Malaysians open Telegram for three jobs:

  • Following. Deal, news and creator channels let people read updates without joining a noisy group or sharing their number.
  • Belonging. Big groups suit tuition classes, alumni, car clubs and investment communities that outgrow WhatsApp’s group size.
  • Sharing. Large files and cloud history make it a handy work tool alongside WhatsApp.

That is why Telegram rarely replaces WhatsApp. Most users keep both. Our comparison of Telegram vs WhatsApp Channels shows which broadcast tool suits which brand, and our WhatsApp Channels guide covers the other side. Chinese-speaking audiences may lean on WeChat instead, as our WeChat marketing guide explains.

Key takeaway: People choose Telegram to follow and gather, not to chat one-to-one. Brands that win there act like publishers or community hosts, not like sales hotlines.

Thinking of starting a Telegram channel?

We help brands decide whether Telegram, WhatsApp or paid social will grow their audience fastest. Compare ZenWeb’s digital marketing packages →


6. Is Telegram Safe for Brands in Malaysia?

Quick Answer: Telegram is legal and licensed, but it carries more trust risk than other platforms. In June 2025 the communications minister said Telegram acted on fewer than half of MCMC’s takedown requests, the lowest of any major platform, and MCMC sued Telegram and two channels. Brands should protect their name there.

The New Straits Times report from June 2025 covered requests from 1 January to 26 June that year. For a business, the risks look like this:

  • Fake channels using your brand. Scammers copy logos and names to sell fake deals. Search Telegram for your brand every month and report copycats.
  • Lower trust among cautious buyers. Not all Telegram users in Malaysia trust the app equally. Older customers who hear about Telegram scams may distrust a “join our Telegram” call to action.
  • Slower takedowns. If harmful content appears, removal may take longer than on Meta or Google platforms.

Payment is another trust point. Telegram sellers usually take bank transfers or e-wallet payments, so link only to official payment pages. Our e-wallet usage in Malaysia data shows which apps customers prefer. Broadcasts also fall under data protection law, which our guide to consent rules for broadcasts explains.

Key takeaway: Claim your brand’s Telegram channel name early, link it from your website, and tell customers how to spot the official one. That one step blocks most impersonation.

7. What This Means for Your Marketing in 2026

Quick Answer: With 8 to 15 million Telegram users in Malaysia, the platform is worth testing if your buyers follow deals, news or communities. Keep it as a supporting channel. Search, Meta Ads and WhatsApp still carry most Malaysian SME sales, and Telegram works best feeding loyal followers back into them.

Here is the five-step plan we suggest for Malaysian businesses weighing up Telegram:

  1. Check where your audience gathers. Ask customers which apps they follow brands on. Deal-driven retail, education and tech audiences lean towards Telegram; local services usually do not.
  2. Secure an official channel. Claim your brand name, add it to your website and social bios, and post on a fixed schedule. Our Telegram marketing guide covers channels, groups and bots.
  3. Grow followers with channels you already own. Promote the channel to existing customers before paying for reach, as our community marketing guide explains.
  4. Test paid reach with a small budget. Telegram Ads in Malaysia run as sponsored messages in other channels, so start small and track cost per new member.
  5. Measure against your main channels. Compare Telegram’s cost per sale with Meta, Google and SEO, using the benchmarks in our digital marketing statistics for Malaysia.

Telegram fits best inside a full digital marketing plan, alongside Google Ads, Meta Ads and SEO. If your products are highly visual, Pinterest users in Malaysia may be another niche worth a look.

Key takeaway: Treat Telegram as a loyalty and announcement channel, not your main lead source. Measure it on repeat sales from followers, and keep your core budget where buyers search and scroll.

8. Conclusion

Quick Answer: Telegram users in Malaysia number roughly 15 million, with the regulator confirming at least 8 million. Malaysians use it for channels, big groups and file sharing alongside WhatsApp. For brands it is a useful supporting channel, as long as you guard your name against fakes and measure real sales.

These Telegram users Malaysia figures show a large audience with a different job from WhatsApp. People follow and gather on Telegram; they buy after search, ads and chat. Plan for that role and Telegram can add steady repeat business.

If you want help deciding where Telegram fits in your channel mix, our digital marketing team can map it out with you.


9. Frequently Asked Questions

1. How many Telegram users are there in Malaysia?

About 15 million, according to Bernama’s March 2024 report. No newer count has been published. MCMC also names Telegram among the platforms with 8 million or more Malaysian users under its licensing rule from 1 January 2026.

2. Is Telegram more popular than WhatsApp in Malaysia?

No. WhatsApp leads every measure, with about nine in ten internet users on it. In MCMC’s 2018 survey, 98.1% of chat-app users had WhatsApp against 25.0% for Telegram. Most Telegram users keep WhatsApp too.

3. Is Telegram legal in Malaysia?

Yes. Telegram received its MCMC platform licence on 2 January 2025, the third platform to do so. From 2026 it is also deemed licensed as a platform with 8 million or more Malaysian users.

4. Why do Malaysians use Telegram?

Mainly for broadcast channels with unlimited subscribers, groups of up to 200,000 members, file sharing up to 2 GB and cloud-synced chats. People use it to follow news and deals and to join large communities.

5. Can businesses advertise to Telegram users in Malaysia?

Yes, through Telegram Ads, which show short sponsored messages in public channels. Telegram does not offer the age and interest targeting that Meta does, so most Malaysian businesses test it with a small budget first.

Cite this page: ZenWeb (2026). Telegram Users Malaysia 2026: How Many Use It and Why. https://zenweb.my/blog/telegram-users-malaysia/

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