Digital marketing agency for Malaysian crane companies, built for DOSH certification and the same-day lift call.

Six rules every campaign is checked against

Six rules every campaign for a crane client is checked against, in plain Malaysian English, before any ad, landing page, or social caption ships.

• Capacity stated at radiusA 50-tonne crane does not lift 50 tonnes at 30 metres. Headline tonnage without the radius is the most common source of a dispute on site. We state working capacity at the radius that matters and link the load chart.
• Certificate of Fitness stays currentAdvertising a unit whose Certificate of Fitness has lapsed puts the job and the client's site at risk. We keep fleet pages tied to your live CF status, not a page updated once a year.
• Operator competency by classA DOSH competency certificate is issued for a specific class, tower, mobile, or derrick, and runs two years before renewal. Naming the classes your team holds beats a vague safety badge.
• Rates quoted as a packageA day rate that hides mobilisation, standby, overtime, permits, and the rigger creates an argument at invoicing. We show what the rate covers and what sits outside it, so enquiries arrive priced correctly.
• Lifting plan is not an upsellA lift needs a plan, a competent operator, and a banksman or rigger. Presenting those as optional extras misprices the job and shifts risk to the client. We write them into the offer as standard scope.
• Insurance and cover stated plainlyThird-party cover, load insurance, and the limits on each differ by operator and job. Ads saying "fully insured" without a limit create disputes. We state the cover you carry and match it to the contract you issue.