Digital marketing agency for Malaysian tinting shops, built for JPJ VLT rules and a decision made in one afternoon.

Six rules every campaign is checked against

Six rules checked before any ad or landing page ships.

• VLT is quoted as glass plus filmA film rated at 70% on factory glass does not give 70% on the meter. Every price band names the measured result on installed glass, and the reading goes on the invoice photo. That habit removes the argument that costs shops their reviews.
• No promises about avoiding a summons"JPJ lulus" printed beside a film that cannot pass loses the customer permanently. Compliance copy states the limit and what the shop will install, never an enforcement outcome that is not the shop's to give.
• The exemption route is explained, not soldDarker front glass needs JPJ approval on medical or security grounds, with the medical route resting on a registered doctor's letter. Campaigns explain how the application works and stop there.
• Heat rejection claims match the spec sheetInfrared rejection and total solar energy rejection are different numbers, and brochures quote whichever flatters. Every figure in an ad is traced to the manufacturer's spec for that film series before it runs.
• Film and workmanship warranties are separatedThe manufacturer covers fading, bubbling and delamination on its own terms. The shop covers installation. Publishing both, with the resale transfer rules, beats a "lifetime warranty" line no buyer believes.
• The published band names its exclusionsSunroofs, quarter glass, film stripping and MPV surcharges are where quoted prices quietly move. Every advertised band lists what it includes and what adds cost, so the number survives the phone call.