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Case study · Web design

SO Beauty website: a treatment-by-treatment site for a Kuala Lumpur beauty salon

ZenWeb designed and built the website for SO Beauty, a Kuala Lumpur beauty and contour-sculpting salon offering non-invasive facial and body treatments.

The SO Beauty website on a laptop and a phone, designed by ZenWeb
ServicesWeb design
IndustryBeauty salon
LocationKuala Lumpur
LanguagesEnglish
01

About SO Beauty

SO Beauty is a beauty and contour-sculpting centre in Kuala Lumpur, running since 2002. It focuses on facial contouring, anti-ageing care, pigmentation and energy balancing, mostly for women in midlife. Its treatments are non-invasive and needle-free. A team of senior beauticians and body therapists works across two outlets in the city, each with its own WhatsApp line.

The menu includes Fu Yang Guan warm therapy, the Genqi treatment, LPG body and face treatments, 4D Quantum Resonance Sculpting, a peptide facial and 5D Body Gym. The salon also sells MELIFE skincare and botanical wellness drinks to its clients.

Founded
2002
Based in
Kuala Lumpur, two outlets
Offers
Non-invasive facial and body treatments
Products
MELIFE skincare and botanical drinks
Customers
Mainly women looking for facial and body care
Website
English
02

Who the website is for

Women considering facial care

They want to understand a treatment before they book. Each treatment has its own page explaining what it is and how a session works.

Clients wary of injections

Many prefer gentle options. The site makes clear which treatments are non-invasive and needle-free, so visitors know where they stand before they call.

Returning clients

Regulars come back for products as well as treatments. The Products page lists the MELIFE skincare set and wellness drinks, each with a View Details link.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

sobeauty.com.my
Home page of the SO Beauty website
Home page

Introduces the salon, then the treatments and products

The home page opens with the salon's skincare promise and two buttons, Our Services and Our Products. A scrolling strip names the main treatments, followed by the product range, the team and a featured treatment.

  • Hero with Our Services and Our Products buttons
  • A scrolling strip of signature treatments
  • An enquiry form and both outlets' opening hours at the end
sobeauty.com.my/services
Services of the SO Beauty website
Services

Seven treatments, each with a short summary

The Services page lists every treatment the salon offers, from Fu Yang Guan warm therapy to 5D Body Gym. Each one has a short explanation and a More Details link to its own page.

  • Seven treatments listed in one place
  • A plain summary for each one
  • More Details links to the full treatment pages
sobeauty.com.my/product/fu-yang-guan
Treatment page of the SO Beauty website
Treatment page

One page per treatment, explained point by point

Each treatment has its own page. The Fu Yang Guan page, for example, explains the tool and the traditional Chinese methods it combines. Headed points then set out how the treatment works, with related treatments below.

  • What the treatment is, in short paragraphs
  • How it works, broken into headed points
  • Related treatments to explore next
04

Features built in

  • Treatments in the menuThe Services menu drops down to all seven treatments, so visitors can go straight to one.
  • A page per treatmentEvery treatment has its own page with an explanation and links to related treatments.
  • Separate product rangeMELIFE skincare and botanical drinks have their own Products page with View Details links.
  • Two outlets listedBoth Kuala Lumpur outlets appear with WhatsApp links and opening hours, so clients can pick the nearer one.
  • Enquiry formAn Interested in our service? form near the foot of the home page lets clients ask without calling.
  • Easy to updateTreatments are kept as separate items, so new ones can be added in-house.
Mobile view

Made for phones as well

On a phone, the treatment strip keeps scrolling across the screen and the services stack into a single list. The enquiry form and outlet hours sit together at the end, ready for a quick booking question.

SO Beauty website on a phone
SO Beauty website on a phone
05

Design choices

Photography

Photos of the salon team and treatment sessions, with clean product shots for the MELIFE range.

Colour

Dusty rose and pale blush with black and white, a soft palette suited to a women's beauty salon.

Type

Bold uppercase section labels over clean Montserrat and Poppins text.

Why we built it this way

Beauty treatments with unfamiliar names need explaining before anyone books. Giving each treatment its own page lets a client read about Fu Yang Guan or LPG at her own pace, then ask a question through the form. A separate Products page suits a salon that sells skincare and wellness drinks alongside its treatments.

06

More work like this

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