
Many Malaysian SME owners pay the HRD Corp levy every month and never touch it. Others assume the levy can pay for “digital marketing” in general, then find out that Facebook ad spend, an SEO retainer or a Canva subscription was never claimable. The levy is real money, but it only buys one thing: training.
This guide explains how an HRD Corp claimable course works when the subject is digital marketing. You will see who pays the levy, what HRD Corp will fund per training day, which marketing costs fall outside the scheme, and a step-by-step claim checklist. It comes from ZenWeb, a Malaysian Google Partner agency with 500+ clients. We run campaigns, not HRD Corp training, so we look at this from the side of what a trained marketing team can and cannot do afterwards.
This post is general information, not legal, tax or HR advice. Please confirm your own position with HRD Corp, a licensed tax agent or a lawyer before you act.
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If you have never opened e-TRiS, this employer-side walkthrough shows what the grant application and claim screens look like before we get into the rules.
Source video: Kent Lau Chee Yong on YouTube, recorded in 2022. Screens and deadlines have changed since, so follow the current HRD Corp guides linked below.
Quick Answer: An HRD Corp claimable course is a training programme registered with HRD Corp by a registered training provider. Levy-paying employers send staff on it and the fees come out of their own levy balance. It must run at least four hours, be applied for before it starts, and be claimed within six months.
The scheme’s formal name is the HRD Corp Claimable Courses scheme (HCC), still shown in e-TRiS as Skim Bantuan Latihan Khas or SBL-Khas. HRD Corp describes it as a programme to help employers retrain and upskill staff in line with their business needs. A digital marketing course is just one subject among hundreds. The rules that matter are the same for every subject.
| Rule | What HRD Corp requires |
|---|---|
| Minimum duration | Four hours |
| Apply before in-house training | At least 14 calendar days before it starts |
| Apply before public training | At least 3 calendar days (15 June to 31 December 2026); back to 14 days from 1 January 2027 |
| Start window after approval | Within 90 calendar days of the advance submission period |
| Claim deadline | Within six months of training completion |
| Minimum attendance | 75% of total training hours; allowances prorated |
Source: ZenWeb compilation from the HRD Corp Claimable Courses page, the HRD Corp Grant Helper (HCC) v2026 and the Allowable Cost Matrix, November 2025 edition. Licence.
The temporary three-day window for public courses is the rule most likely to catch people out in 2027. According to the HRD Corp Grant Helper for HCC, it ends on 31 December 2026. Book January public courses with the 14-day rule in mind. HRD Corp is one of several government routes that touch marketing; our guide to government grants for small business marketing maps the others.
Quick Answer: Employers covered by the PSMB Act 2001 with 10 or more Malaysian employees must register and pay a 1% monthly levy on wages. Those with 5 to 9 Malaysian employees may register voluntarily at 0.5%. Only registered employers with no outstanding levy can use claimable courses.
The HRD Corp registered employers page sets out both levy rates. The HRD Corp support centre adds that only employers with no outstanding levy and interest can use the scheme. Your levy balance is effectively your training budget, so the size of your payroll decides how much digital marketing training you can fund each year.
Here is how that plays out for three typical SMEs. Wages are examples only.
| Company (avg wage RM3,500) | Levy rate | Levy per year | Public course days at RM1,750/pax |
|---|---|---|---|
| 7 staff (voluntary) | 0.5% | RM1,470 | Under 1 day |
| 12 staff | 1% | RM5,040 | About 2.9 days |
| 30 staff | 1% | RM12,600 | About 7.2 days, or one full in-house day |
Source: Illustrative scenario by ZenWeb using the levy rates on HRD Corp’s registered employers page and the general course fee caps in the Allowable Cost Matrix, November 2025 edition. Wages and headcounts are examples. Licence.
The lesson for a small team: the levy funds a few well-chosen course days a year, not a full marketing education. Pick the one or two skills that will change your results most. If your levy is thin, the SME Digital Grant for marketing and MDEC grants that pay for marketing cover different costs.
Quick Answer: For a general course, HRD Corp’s Allowable Cost Matrix caps in-house training at RM10,500 per group per full day and public training at RM1,750 per person per full day. E-learning is capped at RM125 per hour per person. Focus-area and professional certification courses are paid as charged.
Most digital marketing courses sit in the “general courses” band, so the caps below apply. The figures come from the Allowable Cost Matrix (ACM) table, November 2025 edition, the latest edition we could find on HRD Corp’s site as at October 2026.
| Format | Cap per full day | Relative size |
|---|---|---|
| E-learning (7 hours) | RM875 per person | |
| Public course | RM1,750 per person | |
| In-house, half day (4 hours) | RM6,000 per group | |
| In-house, full day (7 hours) | RM10,500 per group |
Source: HRD Corp Allowable Cost Matrix table, November 2025 edition. In-house caps are prorated for groups under five people. Licence.
Three details change the maths:
Quick Answer: HRD Corp claimable courses cover training costs only: course fees, meal or trainee allowances, consumable training materials and travel. They do not cover ad spend, agency retainers, software subscriptions or website builds. Those costs need a grant, financing or your own marketing budget.
This is where most marketing teams get confused. The HRD Corp support centre lists the allowable items, and every one of them is a training cost. The table sorts common marketing spend into the right bucket.
| Cost | Claimable from levy? | Better route |
|---|---|---|
| Training costs | ||
| Registered SEO, Google Ads or social media course | Yes, within ACM caps | HRD Corp levy |
| Meal or trainee allowance, training materials | Yes, one allowance type | HRD Corp levy |
| Marketing execution costs | ||
| Google or Meta ad spend | No | Own budget |
| Agency retainer or campaign set-up | No | Digital grant, if eligible |
| Website or e-commerce build | No | Digital grant or digitalisation financing |
| Design and AI tool subscriptions | No | Own budget |
Source: ZenWeb compilation from the allowable items on the HRD Corp support centre and the ACM, November 2025 edition. “Better route” is general guidance, not an eligibility ruling. Licence.
Each “better route” has its own rules. Our guides cover Geran Digital PMKS vs MATRADE eTRADE, the SME Corp Business Accelerator Programme and SME digitalisation financing for a website. Exporters should also read what marketing costs the MATRADE grant covers, and bespoke systems sit under grants for custom software development. Tool subscriptions carry their own tax quirk, explained in why Canva and ChatGPT add 8%.
The levy can’t pay for ads. Here is what can.
Our packages bundle SEO, ads and reporting with itemised deliverables, so you see exactly where each ringgit goes. Compare our digital marketing packages →
Quick Answer: Choose a registered course, apply in e-TRiS under the HRD Corp Claimable Courses scheme with the quotation, trainer profile and course schedule, wait for approval, run the training, then let the provider submit its claim with the JD/14 and T3 forms within six months.
The HRD Corp Grant Helper (v2026) walks through the screens. Use this checklist alongside it:
Who claims matters. The HRD Corp training provider claim guide says the provider submits the claim, invoices HRD Corp directly, and must do so before the employer submits any allowance claim. Treat the course like any marketing purchase: keep the quotation, attendance and certificates in one folder. Our guide on why grant applications get rejected shows how weak paperwork sinks other schemes too.
Quick Answer: Train staff for skills they will use every week, such as social posting, content writing and reading GA4 reports. Outsource work that needs specialist depth or expensive tools, such as technical SEO and paid ads at scale. Most SMEs end up with a hybrid: trained in-house staff plus an agency.
A two-day course will not turn a sales executive into a Google Ads specialist, but it will help them brief one properly. Use this split to decide where your levy goes:
| Task | Train in-house | Usually outsource |
|---|---|---|
| Social posts and replies | Yes | Strategy and paid boosting |
| Blog writing | Yes | Keyword research and technical SEO |
| Google and Meta Ads | Reading reports | Campaign build, bidding and testing |
| WhatsApp and email follow-up | Yes, with consent rules | Automation set-up |
Compliance is a good training topic in its own right: anyone sending broadcasts should know the WhatsApp marketing and PDPA consent rules. For the cost side, compare marketing staff vs agency cost, see how an in-house team plus agency setup works, and check typical digital marketing costs in Malaysia and digital marketing packages. If you are a training provider selling these courses, see our guide to digital marketing for training providers. Free options also exist; our list of free online marketing courses suits staff who need basics before a paid course.
An HRD Corp claimable course is the cheapest way to build marketing skills if you already pay the levy. Check your balance, choose a registered course that fixes a real gap, apply before the deadline and keep the paperwork tidy. The Budget 2026 speech gave HRD Corp a RM3 billion fund for 3 million training opportunities, with digital skills among the priorities. Budget 2027, due on 9 October 2026, may add more; we will cover it in our Budget 2027 marketing spend guide. Then put those skills to work with a digital marketing partner handling the specialist side.
Yes, if the course is registered with HRD Corp by a registered training provider and you are a levy-paying employer with no outstanding levy. Apply in e-TRiS before the training starts and keep within the Allowable Cost Matrix caps.
No. The levy funds training costs only, such as course fees, allowances and training materials. Ad spend, agency retainers and software subscriptions need your own budget or a different scheme.
At least 14 calendar days before in-house training. For public training, the window is three days from 15 June to 31 December 2026, returning to 14 days from 1 January 2027, per HRD Corp’s Grant Helper.
Employers with 5 to 9 Malaysian employees may register voluntarily at a 0.5% levy. Registration and the 1% levy are compulsory from 10 Malaysian employees for employers covered by the PSMB Act 2001.
Claims must be submitted within six months of training completion. A late claim risks being rejected, so agree the timeline with your training provider and confirm any exception directly with HRD Corp.
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