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Case study · Web design

Impact Advisory website: a corporate site for an investor relations and PR firm

ZenWeb designed and built the website for Impact Advisory, a Kuala Lumpur firm that handles investor relations, public relations and branding for companies in the capital market.

The Impact Advisory website on a laptop and a phone, designed by ZenWeb
ServicesWeb design
IndustryInvestor relations and public relations
LocationKuala Lumpur
LanguagesEnglish, with a Chinese news section
01

About Impact Advisory

Impact Advisory is a boutique investor relations and public relations firm in Kuala Lumpur, founded in June 2023. It focuses on the capital and financial markets. Its work covers shareholder engagement, media relations, crisis communication, AGM and EGM events, ESG reporting and government affairs, plus speech writing, fundraising support and grant applications.

Its clients include listed companies, large private firms, SMEs and trade associations. The firm acts as the ongoing link between these companies and their investors. It also posts press releases and business news on its own site, in both English and Chinese.

Founded
June 2023
Based in
Kuala Lumpur
Offers
Investor relations, PR, corporate events, ESG reporting and government advisory
Customers
Listed companies, private corporations, SMEs and associations
Also runs
A YouTube channel called The Keywords
Website
English, with a Chinese news section
02

Who the website is for

Listed and soon-to-list companies

They need a partner who understands both investors and the press. The Services page sets out investor relations, PR and ESG work in separate groups so they can see the full scope.

Journalists and investors

They look for a company's latest announcements. The News and 新闻 pages carry press releases, dated and paged, in English and Chinese.

Prospective clients checking credentials

They want to know who the firm already works with. The Clientele page profiles each client in a short paragraph with a link to learn more.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

impactadvisory.com.my
Home page of the Impact Advisory website
Home page

A short pitch, then every service on one screen

The home page opens with a full-width photo of financial reports and the firm's three-word tagline. It then gives a two-line introduction and a services block where each group links straight to its section on the Services page.

  • Full-width hero with an Introduction button
  • Six service groups with icons
  • Map link, email and social links in the footer
impactadvisory.com.my/services
Services of the Impact Advisory website
Services

Six service groups, each with its own anchor

The Services page lists the firm's work under six headings: investor relations, public relations, event management, ESG reporting, government and political advisory, and other services. Each heading has its own anchor, so links from the home page land on the right group.

  • Investor relations and PR set out in detail
  • ESG reporting and government advisory as separate groups
  • Fundraising and grant support under other services
impactadvisory.com.my/news
News of the Impact Advisory website
News

Press releases in English and Chinese

The News page lists press releases newest first, with a date on each and several pages of archive. A matching 新闻 page carries the Chinese versions, reached from the Updates menu.

  • Dated press releases, newest first
  • Chinese versions on a matching page
  • Paged archive of past announcements
impactadvisory.com.my/clientele
Clientele of the Impact Advisory website
Clientele

Who the firm works with, one profile at a time

The Clientele page explains how the firm works with clients, then profiles each one in a short paragraph. The list spans property, semiconductors, energy, retail and venture capital.

  • Short profile for each client
  • Learn more link on every profile
  • Clients from many sectors on one page
04

Features built in

  • English and Chinese newsPress releases appear on both a News page and a 新闻 page, reached from an Updates menu.
  • Anchored service groupsHome page service links jump to the right section of the Services page.
  • Client profilesThe Clientele page describes each client in a short paragraph.
  • The Keywords in the menuA menu link takes visitors to the firm's own YouTube channel.
  • Contact details in the top barPhone and email sit above the main menu on every page.
  • Easy to publishSet up so the team can post new press releases in-house.
Mobile view

Made for phones as well

Journalists and investors often open press releases from a link on their phones. On mobile, the news list shows one release per row with its date, and the service groups stack into a single column.

Impact Advisory website on a phone
Impact Advisory website on a phone
05

Design choices

Photography

A full-width photo of financial reports and charts sets a business tone from the first screen.

Colour

Royal blue and green from the logo, used for the hero panel, headings and buttons on white.

Type

A heavy grotesque display font, Darker Grotesque, for headlines and Open Sans for body text.

Why we built it this way

An investor relations firm is judged on how well it handles its clients' public information. A site that publishes press releases in the languages the market reads shows that work in practice. Listing the services in clear groups and profiling real clients lets a listed company see the full scope before it makes contact.

06

More work like this

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