Home › Portfolio › IMI Talent
Case study · Web design · Google Ads · Meta Ads

IMI Talent website: a clear hiring guide for a licensed maid agency, with Google and Meta ads

ZenWeb designed and built the website for IMI Talent, a licensed Kuala Lumpur maid agency, and runs its Google and Meta Ads plus their landing pages.

The IMI Talent website on a laptop and a phone, designed by ZenWeb
ServicesWeb design, Google Ads, Meta Ads
IndustryMaid agency (domestic helper placement)
LocationKuala Lumpur
LanguagesEnglish
01

About IMI Talent

Agensi Pekerjaan Imi Talent Sdn Bhd is a licensed recruitment agency in Kuala Lumpur that places domestic helpers with households across Peninsular Malaysia. It brings in live-in housemaids from Indonesia and the Philippines. Each helper is screened and trained, then matched to a family for housework, cooking, childcare or the care of elderly parents.

The agency handles the paperwork families find hardest: employment contracts, work permits, medical checks, embassy coordination and, when a contract ends, the helper's safe journey home. It also guides expatriates who meet the government's rules through hiring a helper legally.

Based in
Kuala Lumpur
Serves
Households across Peninsular Malaysia
Offers
Live-in housemaids, elderly care and childcare helpers
Source countries
Indonesia and the Philippines
Also handles
Contracts, permits, expat applications and repatriation
Website
English
02

Who the website is for

Families with young children or elderly parents

They need someone they can trust at home and want to know what a helper can take on. The Services page explains live-in help, elderly care and childcare separately.

Expatriates working in Malaysia

Many are unsure whether they may hire a helper at all. A dedicated section and a separate FAQ set out the visa, income and document rules in plain terms.

First-time employers

They worry about permits, contracts and timelines. A six-step procedure and a long FAQ walk them through each stage before they book an appointment.

03

Page-by-page tour

Screenshots of the live site, taken October 2026.

imitalent.com.my
Home page of the IMI Talent website
Home page

States what the agency does, then shows its three core services

The home page opens with a short line on the help the agency supplies and a Request a Quote button. It then sets out why families choose IMI, the three core services and a Book an Appointment prompt at the end.

  • Hero with Book Now and Request a Quote buttons
  • Short reasons to choose the agency, such as vetted helpers who speak Malay and English
  • Cards for live-in housemaids, elderly care and childcare
imitalent.com.my/services
Services of the IMI Talent website
Services

The whole hiring journey, from contract to repatriation

The Services page covers each type of help, the employment contract, direct hiring and a six-step procedure from first enquiry to arrival. It ends with the agency's repatriation service for when a helper returns home.

  • Sections for housemaids, elderly care, childcare and expat employers
  • A six-step procedure from requirements to ongoing support
  • Repatriation handled end to end, from immigration clearance to departure
imitalent.com.my/faq
FAQ of the IMI Talent website
FAQ

Plain answers to the questions families ask first

The FAQ page answers common questions on source countries, documents, processing time, accommodation and replacement. A second set of questions is written just for foreign employers living in Malaysia.

  • General questions on hiring from Indonesia or the Philippines
  • A separate FAQ block for expatriate employers
  • A Book an Appointment button at the end
04

Features built in

  • Google AdsWe plan and run IMI Talent's Google Ads around the searches families make when they look for a maid agency or a particular kind of help.
  • Landing pages for the adsWe also build the landing pages IMI's ads point to. Each has one clear offer, the type of help the ad promised and the hiring steps. WhatsApp and appointment buttons and the agency's licensed status sit on a fast mobile layout.
  • Meta AdsWe run the agency's Meta Ads on Facebook and Instagram, putting its services in front of households who may need help at home.
  • Hiring steps laid outA six-step procedure on the Services page shows what happens from first enquiry to the helper's arrival.
  • A section for expatsForeign employers get their own Services section and their own block of FAQs.
  • WhatsApp and Book NowA floating WhatsApp button and Book Now in the header keep the next step in view on every page.
Mobile view

Made for phones as well

Many parents compare agencies on their phones between work and family. On mobile, the menu folds away, the service cards stack, and the WhatsApp button stays fixed in the corner of every page.

IMI Talent website on a phone
IMI Talent website on a phone
05

Design choices

Photography

Photos of household help in real home settings for each service, plus a gallery of the agency's helpers on the Maids page.

Colour

Deep navy and royal blue with light sky-blue accents on white, a calm and official look for a licensed agency.

Type

Small uppercase labels above plain sans-serif headings, so each section is easy to scan.

Why we built it this way

Hiring a helper is a legal process as much as a household decision. Families want the rules, the steps and the costs explained before they call, so the site puts the procedure and FAQs up front. We plan the Google Ads and landing pages together. A family searching for elderly care or an expat helper then lands on a page that matches that search.

06

More work like this

Running a maid or recruitment agency?

Talk to us about a website and ads that explain your hiring process clearly to families.

Get a free website proposal

Get A Free Proposal

Complete the form and our team will contact you to discuss your goals. Let’s grow your business.