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Case study · SEO · Google Ads

Big Bath: SEO and Google Ads for a bathroom and kitchen retailer in Kuala Lumpur

Big Bath is a bathroom and kitchen specialist with showrooms around Malaysia. ZenWeb handles its SEO and runs its Google Ads, including the landing pages the ads lead to.

The Big Bath website on a laptop and a phone
ServicesSEO, Google Ads
IndustryBathroom and kitchen retail
LocationKuala Lumpur
LanguagesEnglish
01

About Big Bath

Big Bath is a bathroom and kitchen specialist founded in 1979, with showrooms in Kuala Lumpur, Selangor, Ipoh, Penang, Johor Bahru and Kota Kinabalu. It sells toilets and smart toilets, basin cabinets, showers, bathtubs, taps, kitchen sinks, hoods, hobs and water heaters. Its customers range from homeowners to commercial projects.

The company has its own installers, who fit Big Bath products in Klang Valley homes. It also works with interior designers and on public projects, including toilets upgraded under the government's BMW public toilet initiative. Its online store lets shoppers browse by category before visiting a showroom.

Founded
1979
Based in
Kuala Lumpur
Offers
Bathroom and kitchen fittings, appliances and installation
Customers
Homeowners, interior designers and commercial projects
Showrooms
KL, Selangor, Ipoh, Penang, Johor Bahru, Kota Kinabalu
Website
English
02

Who they serve

Homeowners renovating

They search for a specific item, such as a smart toilet or basin cabinet, and often want to see it before buying. Our SEO work focuses on the category and product pages that answer those searches.

Shoppers ready to buy

Some people search when they are ready to act. We plan each ad with its landing page, so the click takes them to the product or service they searched for, with WhatsApp close by.

Designers and project buyers

Interior designers and developers want a supplier with range and project experience. The site has a For Designers section and an Our Projects portfolio for them.

03

Their website

Screenshots of the client’s own website, taken October 2026, for context. ZenWeb did not build this site.

bigbath.com.my
Home page of the Big Bath website
Home page

A showroom scene first, then categories and outlets

The home page opens with a showroom scene and the line Where Dream Bathrooms Start. Below sit the main product categories, hot-selling items, styled bathroom suites, public toilet projects and a list of showrooms with directions.

  • Product categories with Enquire Now buttons
  • Hot Selling items marked Ready Stock
  • Showroom list with directions and WhatsApp
bigbath.com.my/pages/installation
Installation of the Big Bath website
Installation

What Big Bath's own installers fit

The installation page explains that Big Bath's own team installs its products in the Klang Valley. Each product type, from toilet bowls to kitchen hoods, has a card that opens a WhatsApp enquiry.

  • Cards for each product type they install
  • Full list of bathroom and kitchen items covered
  • WhatsApp button for price and time slots
04

What we do for them

  • SEOWe handle Big Bath's SEO, working on its category, product and information pages so they match how people search for bathroom and kitchen items.
  • Google AdsWe run Big Bath's Google Ads, planning and managing the campaigns in line with what the showrooms and online store offer.
  • Landing pages for the adsWe build the landing pages the ads send people to. Each has one clear offer, the product the ad promised, a fast mobile layout, a WhatsApp button and trust signals such as warranty support and in-house installers.
  • Deep product categoriesSeparate collections, from smart toilets to water heaters, give both SEO and ads a specific page for each kind of search.
  • Showroom finderShowroom addresses, opening hours and directions help searchers who want to see products in person.
  • WhatsApp enquiriesEnquire Now and WhatsApp buttons across the site make it easy to ask about a product.
Why this mix of services

Bathroom and kitchen items are planned purchases. People search for a specific product, compare options and often visit a showroom before buying. SEO keeps the product and category pages ready for those searches over time, while Google Ads reaches people who are ready to act now. Planning each ad with its landing page means the click lands on a page that matches the search.

06

More work like this

Selling home products from showrooms and online?

Talk to us about SEO and Google Ads, with landing pages built to match each ad.

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