
Marketing teams pay overseas suppliers constantly: a licence for a foreign illustrator’s artwork, a visiting consultant running a workshop in Kuala Lumpur, rented LED screens for a launch event, a referral fee to a partner abroad. Each of these can come with a Malaysian tax job attached, and the form behind most of them starts with “CP37”.
This guide explains the CP37 family strictly as it applies to marketing and website spend: which form fits which payment, a worked example, the e-WHT filing steps and the mistakes that cost the most. It comes from ZenWeb, a Malaysian Google Partner agency with 500+ clients. We run campaigns and build websites; we are not tax advisers.
This post is general information, not legal or tax advice. Please confirm your own position with a licensed tax agent or lawyer before you act.
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If you prefer to see the screens first, this short clip walks through submitting withholding tax on e-WHT in MyTax.
Source video: Life Ledger JWYX on YouTube, published August 2023. MyTax screens change over time, so follow LHDN's current guidance linked below.
Quick Answer: CP37 is LHDN’s “Account of Deduction from Royalty and Interest to a Non-Resident Person” under section 109 of the Income Tax Act 1967. The Malaysian payer deducts tax from the payment, sends LHDN the form and pays the tax within one month. Royalty is taxed at 10% and interest at 15%, unless a tax treaty sets a lower rate.
The key idea is simple. The overseas supplier owes Malaysian tax on income it earns from Malaysia, but LHDN cannot easily chase a company in London or Singapore. So the law makes the Malaysian payer collect it. The official CP37 form (Pin 1/2024) quotes section 109 directly: the payer must deduct the tax and pay it “within one month after paying or crediting” the royalty or interest, whether or not it was actually deducted.
Three points follow for a marketing budget:
Whether the cost is deductible on your own return is a separate question, covered in our guide on whether advertising is tax deductible in Malaysia. This post is about the withholding step that protects that deduction.
Quick Answer: The form depends on the type of payment, not the supplier. Use CP37 for royalty and interest, CP37D for special classes of income such as in-Malaysia services and equipment rental, CP37F for other paragraph 4(f) income, and CP37A for contract work done in Malaysia. Most marketing payments land on CP37, CP37D or CP37F.
LHDN’s withholding tax page (last updated 5 October 2026) lists every form. These are the ones a marketing or website budget is most likely to touch.
| Form | Payment type (section) | Rate | Marketing example |
|---|---|---|---|
| CP37 | Royalty (s.109) | 10% | Licence to use a foreign artist’s character, music or footage in ads |
| CP37 | Interest (s.109) | 15% | Rare in marketing; interest on a loan from an overseas lender |
| CP37D | Special classes of income (s.109B) | 10% | Foreign consultant advising on-site in Malaysia; renting overseas event equipment |
| CP37F | Paragraph 4(f) income (s.109F) | 10% | Can include referral or introducer fees to a non-resident (confirm with your tax agent) |
| CP37A | Contract payments (s.107A) | 10% + 3% | Overseas contractor building an event booth or installation in Malaysia |
| CP37S / CP37DS | Small-value s.109 / s.109B payments | Same as CP37 / CP37D | Frequent small licence fees, paid in two half-yearly batches |
Source: ZenWeb compilation from LHDN’s withholding tax page (updated 5 October 2026); marketing examples are ZenWeb’s illustrations, not LHDN rulings. Licence.
Two limits matter. First, LHDN says special classes covering services and advice “shall only apply to the amount attributable to services which are performed in Malaysia”. Equipment rental has no such limit. Second, a tax treaty can lower the rate, but only if you hold written proof from the foreign tax authority that the supplier is resident there.
Quick Answer: Licences to use someone’s creative work, advice or services performed physically in Malaysia, and rental of moveable equipment are the usual triggers. Pure remote work done entirely abroad often falls outside the special classes. Ad platforms, software subscriptions and freelancers each have their own quirks, so test each payment rather than assuming.
| Payment | Likely form | Why |
|---|---|---|
| Likely caught | ||
| Licence fee for a foreign brand character or song in a campaign | CP37 | Payment for the right to use copyright is royalty |
| Overseas strategist flown in for a workshop in Kuala Lumpur | CP37D | Advice on running a commercial undertaking, performed in Malaysia |
| Renting LED walls or camera rigs from a foreign company for a local launch | CP37D | Payment for use of moveable property |
| Grey area: confirm with a tax agent | ||
| Referral fee to an overseas partner who introduced a client | CP37F? | May be paragraph 4(f) income; facts matter |
| Marketing software or SaaS licences | Depends | Royalty vs plain service turns on the licence terms |
| Fees to a foreign influencer who visits Malaysia to film | Depends | Public entertainer rules (s.109A) may apply instead |
| Likely outside the special classes | ||
| Overseas designer who builds your landing page fully remotely | Usually none | Service not performed in Malaysia; check any licence element |
Source: ZenWeb analysis applying the definitions on LHDN’s withholding tax page (updated 5 October 2026). Grey-area rows are a reasoned view, not an LHDN ruling. Licence.
Each grey area has its own deep dive. See our guides to withholding tax on marketing SaaS like Canva and Semrush, overseas freelancers on Fiverr and Upwork, paying overseas influencers and withholding tax on Google and Facebook ads. Local agents and affiliates are a domestic matter under a different rule, covered in Section 107D for affiliates and agents.
Quick Answer: Multiply the gross payment by the rate, pay the supplier the balance and send the tax to LHDN within a month. If your contract promises the supplier the full amount “net of tax”, you must gross it up instead, which raises your real cost by about 11% at a 10% rate.
Picture Brand Z Sdn Bhd licensing a foreign illustrator’s character for a 12-month campaign. The fee is RM20,000 and the licence is a royalty. Figures are illustrative.
| Line | Fee inclusive of tax | Supplier gets RM20,000 net |
|---|---|---|
| Gross royalty | RM20,000.00 | RM22,222.22 |
| 10% withheld | RM2,000.00 | RM2,222.22 |
| Paid to illustrator | RM18,000.00 | RM20,000.00 |
| Total cost to Brand Z | RM20,000.00 | RM22,222.22 |
Source: Illustrative scenario by ZenWeb using the 10% royalty rate on LHDN’s withholding tax page (updated 5 October 2026). A treaty rate, if it applies, changes the numbers. Licence.
If Brand Z pays on 15 March 2027, the form and the RM2,000 are due by 15 April 2027. Many overseas creators also ask for a self-billed e-invoice and proof of tax paid, so they can claim credit at home. Our guide to self-billed e-invoices for overseas ad payments covers that document. Separately, buying services from abroad can also trigger 8% imported services tax, which is a different tax with its own return.
Quick Answer: Log in to MyTax, open e-WHT, pick the right form, enter payer, payee and payment details, then submit to get a bill number. Pay with that bill number through FPX on ByrHASiL or selected banks within one month of paying the supplier. Keep the invoice, payment proof and receipt together.
LHDN still accepts some manual routes, but it encourages online filing, and e-WHT keeps the form and payment linked. Use this checklist for each overseas payment:
Small, frequent licences get some relief. LHDN lets you defer small-value payments under sections 109 and 109B and pay them in two batches a year, which suits teams buying stock assets every month.
| Payments made between | Pay the tax by | Forms |
|---|---|---|
| 1 December (previous year) to 31 May | 30 June | CP37S (royalty, interest) or CP37DS (special classes) |
| 1 June to 30 November | 31 December | CP37S or CP37DS |
| Conditions: withholding tax of no more than RM500 per payment transaction, and more than one such transaction in the six-month period. | ||
Source: ZenWeb summary of the small-value deferment rules on LHDN’s withholding tax page (updated 5 October 2026). Licence.
Tired of juggling foreign freelancers and licences?
See what a Malaysian agency charges for the same work before you add withholding tax and paperwork to an overseas quote. Compare marketing freelancer rates in Malaysia →
Quick Answer: Late tax is increased by 10%, paid separately on Form CP147. Until the tax and the increase are paid, the whole overseas payment is disallowed as a business expense. Claiming it anyway on your return can draw an incorrect-return penalty. Paying later, with the increase, restores the deduction.
LHDN’s own example on its withholding tax page uses a RM200,000 royalty paid on 15 November 2023, with the RM20,000 tax received on 20 December 2023: the payer owed a further RM2,000. The bigger hit is usually the lost deduction, not the 10%. Here is how that plays out on our RM20,000 licence.
| Scenario | Extra cost (scale RM8,000) | Amount |
|---|---|---|
| Paid on time | RM0 | |
| Paid late, before filing 10% increase | RM200 | |
| Never paid tax + increase owed, deduction lost at an assumed 24% rate | RM2,200 + RM4,800 = RM7,000 |
Source: Illustrative scenario by ZenWeb applying the enforcement rules on LHDN’s withholding tax page (updated 5 October 2026). The 24% rate is an assumption; your company’s rate may differ, and penalties for an incorrect return are not included. Licence.
The most common marketing mistakes behind these numbers:
If you have missed a payment, pay the tax and the increase quickly; LHDN takes withholding tax appeals and remission requests online through MyTax. Your agent can also advise on related timing questions, such as when SST is due on agency invoices.
Quick Answer: Flag overseas suppliers before the first payment, not at year end. Collect the supplier’s country, entity type and treaty certificate at onboarding, agree the tax clause in the quote, and route every overseas marketing invoice through finance so the one-month clock is never missed.
A short supplier checklist does most of the work:
Sole proprietors are not off the hook: the payer duty applies to any business that claims the expense, and the deduction on Form B marketing claims depends on it too. ZenWeb helps on the marketing side, with clear local quotes, Malaysian invoices and e-invoice-ready websites, while your tax agent handles the filing. Our digital marketing services keep campaigns, creative and reporting under one Malaysian roof.
CP37 and its sister forms are simple once you know the pattern. Classify the payment, apply the rate, file on e-WHT and pay within a month. Royalty, in-Malaysia services and equipment rental are the usual marketing triggers; fully remote work abroad often is not. As at October 2026 the rates and the one-month rule are stable, but Budget 2027 is tabled on 9 October 2026, so check LHDN’s notices for any change. For the wider picture, see whether SEO is tax deductible and how e-invoicing works for small businesses.
CP37 is the LHDN form for withholding tax on royalty and interest paid to a non-resident under section 109 of the Income Tax Act 1967. The Malaysian payer deducts 10% from royalty or 15% from interest, unless a treaty rate applies, and pays it within one month.
CP37 covers royalty and interest. CP37D covers special classes of income under section 109B, such as advice or services performed in Malaysia and rent for moveable property. Both carry a 10% domestic rate for these payments.
Within one month after the payment is paid or credited to the non-resident. Late payment adds a 10% increase, paid separately on Form CP147, and the expense is disallowed until the tax and increase are paid.
It depends on what you buy. A licence to use their work can be royalty, taxed at 10%. Services done fully outside Malaysia often fall outside the special classes, but check any licence element with a tax agent.
Yes. LHDN encourages filing through e-WHT on the MyTax portal, which issues a bill number. You then pay through FPX on ByrHASiL, selected banks, or an e-TT virtual account if you have no FPX bank.
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