Getting Started – Onboarding SEO the Right Way
Before doing any technical work, we first need to understand you and your business. This stage involves:
- Setting up a meeting to learn about your products, services, and who your ideal customers are.
- Discussing which keywords people might type into Google to find your business.
- Using free tools like Google Keyword Planner to get ideas and see how many people are searching for those terms.
Example:
If you run a tuition centre in Shah Alam, we might discover people are searching for:
- “math tuition shah alam”
- “online tuition malaysia”
- “best tuition centre selangor”
Keyword Research – Know What Your Customers Are Looking For
Once we understand your business, we look deeper into what your customers are searching for online.
What we do:
- Find out which keywords have high search volume (a lot of people looking for them).
- Check how competitive each keyword is (are many businesses trying to rank for it?).
- Choose a mix of main keywords (e.g. “custom furniture malaysia”) and supporting keywords (e.g. “wooden cabinet selangor”) to focus on.
Goal: Use the right keywords on the right pages to attract visitors who are ready to buy.
Content That Works – Write for People, Not Just Google
SEO isn’t just about keywords. It’s also about creating content that helps people.
We either create or improve your website content by:
- Naturally including keywords in page titles, headings, and body text
- Making sure the writing is clear, engaging, and useful to your audience
- Adding blog posts or FAQs to answer common customer questions
Example:
A plumbing business might write a blog titled:
“5 Signs You Have a Hidden Pipe Leak – And What to Do About It”
This kind of content builds trust, helps with rankings, and brings in traffic.
On-Page Optimization – Making Your Website Google-Friendly
This part is about fine-tuning your website so search engines (and users) can easily understand and navigate it.
We’ll take care of:
- Page titles and meta descriptions – what people see on Google search
- Headings and image alt text – helps Google know what your content and images are about
- URLs – making sure they’re clean and easy to read
- Internal links – connecting related pages within your site
Think of this like organising your store’s shelves so customers can easily find what they need – and Google knows exactly what you offer.
Technical SEO – Behind-the-Scenes Fixes That Matter
This is the part most business owners don’t see, but it’s crucial for ranking.
We do a full technical check to:
- Make sure your website loads fast (speed matters to users and Google)
- Ensure your website looks good and works on all screen sizes (especially mobile)
- Fix any errors that stop Google from reading your pages (e.g., broken links, missing pages)
- Use tools like Google Search Console to monitor how your site is performing
If your site takes too long to load or doesn’t work well on mobile, Google won’t rank it — and people won’t stay.
Off-Page SEO – Building Your Website’s Reputation
This is how we help build your website’s authority and trust outside of your own site.
Key activities include:
- Getting quality backlinks – links from other trusted websites that point to yours
- Setting up and optimizing your Google Business Profile – especially important for local visibility
- Managing online reviews and citations – making sure your business info is consistent across platforms
- Promoting your content through social media and collaborations
Think of it as word-of-mouth for the internet. The more trusted sources that mention or link to you, the more Google sees your site as reliable.
Reporting & Refining – Tracking What Matters
SEO is not a one-time job – it’s ongoing. We track the results and make improvements month after month.
What we provide:
- Easy-to-understand reports showing keyword rankings, website traffic, and conversions
- Insights from tools like Google Analytics and Search Console
- Suggestions for what to improve next (e.g., which blog topics to write next or which keywords to push further)
The goal is to always know what’s working and where to grow next.
Summary: Why This SEO Checklist Matters for Your Business
Following this SEO checklist helps make sure your website:
- Gets seen by more people searching on Google
- Brings in better leads and more potential customers
- Stays competitive in your industry
- Works better overall – faster, cleaner, easier to use
Whether you’re running a service business, eCommerce shop, or a local company, this checklist can be your roadmap to higher Google rankings and real business results.
Ready to Start Ranking Higher?
We’re here to help. As a marketing company in Malaysia, we specialize in making SEO easy to understand and results-driven for businesses like yours.
Get in touch with us to discuss your goals and let’s make your website work harder for you.
