When using SEM, your ads are often displayed above the organic search results, giving them greater visibility. This top placement is powerful because users tend to click on the first result they see on Google’s search page. By appearing at the right time in the right place, your business has a higher chance of attracting visitors to your website. While these ads are clearly marked as sponsored, users are generally aware that SEM is used by businesses actively promoting their products or services.

With Google Ads, you can target your audience with precision. Your campaigns can be tailored based on factors like location, demographics, device type, and even the time of day. This means your ads will only appear to people who match your ideal customer profile. You can schedule when your ads run and choose to show them only on specific devices your audience is likely using. These smart targeting options play a big role in the effectiveness and success of a search engine marketing strategy.