Digital marketing agency for Malaysian freight forwarders, built for lanes, licences and the quote clock.

Six rules every campaign is checked against

Six rules every freight forwarding campaign is checked against, in plain Malaysian English, before any ad or landing page ships.

• Approval shown, not impliedActing as a forwarding agent in Customs matters needs approval under Section 90 of the Customs Act 1967, renewed every two years. We show the approval, the branches it covers and any AEO status on every landing page. Where clearance runs through a partner agent, we say so.
• "All-in" means all inA headline rate that excludes terminal handling, documentation, permits or delivery order fees creates a dispute at invoicing. We publish what the quoted figure covers and what it does not, so the ad's number still holds at the invoice.
• Service tax stated, not buriedLogistics services have carried a 6% service tax since 1 March 2024, with specific business-to-business relief conditions. Quotes and pricing pages state the treatment plainly. Shippers check it line by line, and silence reads as a hidden charge.
• Transit times are rangesSailings slip, vessels omit ports, clearance queues move. We publish transit windows with the cut-off and the assumptions attached, never a single guaranteed number a delayed vessel will make you break.
• Liability is not insuranceA forwarder's liability under the bill of lading is limited, and it is not cargo insurance. Ads implying the cargo is "fully covered" set up a claim you cannot pay. We separate the two and point the shipper to real cover.
• No promises about Customs decisionsNo forwarder controls inspection, valuation or a permit decision. Copy implying faster clearance through influence is untrue and dangerous to your approval. We market the parts you do control: complete documents, correct classification, and a desk that answers.