Where AI Overviews are showing up in Malaysian CRM software SERPs.
An AI Overview (the AI-generated summary at the top of Google results) now appears on most comparison and feature-research searches in CRM software marketing. A SERP (a Google search results page) for "best CRM Malaysia" or "CRM software pricing" almost always has one.
Quick answer: Comparison and pricing searches see the highest AI Overview pressure, since both questions are highly answerable from structured product pages. Implementation and on-premise queries see less, because they often need vendor-specific context that AI summaries hesitate to fabricate.
% of Malaysian CRM software SERPs showing AI Overviews, by query type
Across 320 commercial-intent CRM queries, Oct 2025 to Apr 2026.
Source: ZenWeb CRM SERP monitoring, illustrative scenario modelled on operational data, Oct 2025 to Apr 2026.
Key takeaway: A digital marketing agency for CRM software vendors that ignores AEO (answer engine optimisation, making content easy for AI to quote) loses comparison and pricing traffic. Pages with clear feature tables and FAQ schema get cited by AI Overviews more often.