“All-in-one” is the most abused phrase in software marketing. Almost every scheduler claims it. Almost none of them mean it — they mean “we schedule to several networks”, which is not the same thing at all.
So this Metricool review applies a stricter test. All-in-one should mean the jobs a Malaysian SME does each week — plan, publish, read the numbers, answer the DMs, check the ads, send the report — happen behind one login, on a plan you would realistically buy.
Metricool comes closest, and the reason is a pricing decision rather than a feature. It sells you a brand — one profile on each social network and one Facebook Ads, Google Ads and TikTok Ads account, on every plan including the free one. Nobody else bundles paid into the base product like that.
Whether it holds up is the question. Below: the real 2026 prices, an honest scorecard, the cost curve as brands multiply, and where the claim falls apart. The walkthrough first.
Source video: How to Schedule and Analyze Content as a Social Media Manager (Full Metricool Tutorial) on YouTube.
Quick Answer: Any Metricool review has to start with the brand. Each brand connects one profile per network — Instagram, Facebook, TikTok, YouTube, LinkedIn and more — plus Facebook Ads, Google Ads and TikTok Ads, then adds scheduling, analytics, competitor tracking, an inbox, link-in-bio and reports.
Where rivals sell you a queue, Metricool sells you a dashboard. That difference explains almost everything about the product. What you are actually buying:
Notice what that list is not: a queue with analytics bolted on. It is a reporting tool that learned to publish. If your problem is what to post rather than how to measure it, start with how a content calendar actually works before you buy anything.
Dashboard full, pipeline empty?
A tool that measures everything still cannot decide what to say or who to say it to. See how ZenWeb runs social as a managed channel →
Quick Answer: Metricool has a permanent free plan for one brand, then Starter from USD20 a month billed yearly for up to five brands, and Advanced from USD53 for up to fifteen. Paying monthly costs roughly a quarter more. The single most useful fact: five brands cost the same as one.
The plans sit openly on Metricool’s pricing page. They price by brand count, not by feature ladder, so the jump from one brand to five is free.
| Plan | Billed yearly | Brands | Posts / month | What you get |
|---|---|---|---|---|
| Free Forever, no card | USD0 | 1 | 20 | Ads connections, 5 competitors, 30 days of history. No LinkedIn. |
| Starter The SME plan | USD20 — about RM82 | Up to 5 | Unlimited | LinkedIn, PDF/PPT reports, unlimited history, 100 competitors, Canva |
| Starter (10) Small agency | USD36 — about RM148 | Up to 10 | Unlimited | Same features, more brands |
| Advanced Teams and clients | USD53 — about RM217 | Up to 15 | Unlimited | Post approvals, unlimited team members, Looker Studio, API, Zapier |
| Add-ons On top of any paid plan | X: USD5 per account; Advanced Analytics: from USD12 | — | — | X/Twitter is never included; deep analytics is metered |
Source: Metricool published plan rates, 2026 (yearly billing, excluding VAT). Ringgit illustrative at roughly RM4.10 to the US dollar, before Malaysian service tax.
RM82 a month for five brands is not a normal number. Set it against what social media management actually costs in Malaysia and the software disappears into a rounding error. The people and the content were always the expensive part.
Quick Answer: Score the six weekly jobs — schedule, analyse, track competitors, read ads, answer messages, send a report — and Metricool covers all six on a plan an SME would buy. Buffer and Later cover three or four. Hootsuite covers most, but the price sits in a different league.
Feature lists are useless; jobs are not. Here is the six-job test applied to the four tools a Malaysian SME shortlists, judged on the plan you would actually pay for.
| Weekly job | Metricool | Buffer | Later | Hootsuite |
|---|---|---|---|---|
| Schedule and publish | Yes | Yes | Yes | Yes |
| Organic analytics with real history | Yes — unlimited on paid | Basic | Limited window | Yes |
| Competitor tracking | Yes — 5 free, 100 paid | No | Top tier only | Yes |
| Paid ads reporting (Meta, Google, TikTok) | Yes — even on free | No | No | Higher tiers |
| Unified inbox | Yes — no WhatsApp | Engagement only | Higher tiers | Yes |
| Client-ready PDF report | Yes — PDF and PPT | No | Export only | Yes |
Source: compiled from each tool’s published 2026 plan pages. Availability varies by tier; scored on the entry-to-mid plan a Malaysian SME would realistically buy.
Metricool takes all six. That is the finding of this Metricool review, and it is not close.
Row four decides it. Malaysian SMEs do not run organic and paid as separate disciplines — the same person boosts the post, then wonders why the month looked flat. Having Facebook ads spend beside organic reach in one view is the difference between reporting and guessing, and Buffer and Later simply do not offer it. For the wider field, see the best social media analytics tools.
Quick Answer: Because Metricool bills per brand, its price barely moves as you add businesses. Five brands on twenty accounts costs the same USD20 as one brand on four. A per-channel scheduler charges you five times more for the same work; a per-seat platform charges you regardless.
Three billing models, one Malaysian operator, growing from one business to fifteen. Most reviews skip this comparison; it is the one that decides the purchase.
| What you run | Metricool (per brand) | Per-channel tool at USD5/account | Per-seat platform, 1 seat |
|---|---|---|---|
| 1 brand, 4 accounts | USD20 (Starter) | USD20 | USD99 |
| 3 brands, 12 accounts | USD20 (same plan) | USD60 | USD99 |
| 5 brands, 20 accounts | USD20 (cap of Starter) | USD100 | USD99 |
| 10 brands, 40 accounts | USD36 (Starter 10) | USD200 | USD199 |
| 15 brands, 60 accounts | USD53 (Advanced) | USD300 | USD199 |
Source: modelled from published 2026 rates for Metricool and comparable per-channel and per-seat tools, yearly billing, one user throughout.
At fifteen brands Metricool costs a sixth of the per-channel tool. That gap is not a discount — it is a different theory of what you are buying.
Our Buffer vs Hootsuite comparison works through the channel-versus-seat choice, and the Buffer review covers where per-channel billing still wins.
Quick Answer: Three breaks matter. A brand holds only one profile per network. The ads module reports but cannot manage — you still open Ads Manager to change a bid. And the inbox has no WhatsApp, which in Malaysia is where the sale actually closes.
An honest Metricool review names the seams, because that is where money leaks — and in a market where DataReportal counted 30.7 million social media identities in October 2025, equal to 85% of the population, one seam is expensive.
The common thread: Metricool is superb up to the moment a human replies, then hands you back to the phone. If leads die in that handover, the fix is process — see why businesses lose leads and how to split a small marketing budget so the tool is not carrying the strategy.
Your report says the ads are underperforming. Now what?
Seeing the number is step one; fixing the campaign is a different job. Get a free audit of your paid and organic mix →
Quick Answer: Across ZenWeb-managed Malaysian SME accounts, the planner and publishing are opened by almost everyone, and analytics by most. The ads-reporting view — the feature that wins the all-in-one argument — is opened by fewer than half. Competitor tracking barely gets touched.
A feature nobody opens is not a feature, it is a line on a pricing page. This is what actually gets used in a typical month.
| Feature | Opened monthly | What it tells you |
|---|---|---|
| Planner and calendar | 93% | The job it was bought for |
| Publishing and auto-lists | 90% | Set once, forgotten happily |
| Organic analytics | 71% | Checked, rarely acted on |
| PDF or PPT report export | 58% | The bosses-and-clients feature |
| Ads reporting (Meta, Google, TikTok) | 44% | The best feature, half-used |
| Inbox | 33% | Most reply in the native app |
| Competitor tracking | 27% | Set up once, then ignored |
Source: based on ZenWeb’s client sample of 500+ Malaysian SME accounts (2024–2026).
The pattern is uncomfortable: people buy Metricool for the dashboard, then use it as a scheduler. The feature that justifies the price — ads and organic side by side — is the one fewer than half of them open. It mirrors vanity metrics versus real results everywhere else: the number gets looked at, then nothing changes.
Quick Answer: Buy Metricool if you run more than one business, or if you run organic and paid together and want them in one report. Skip it if you run several accounts on a single network, or if your team needs approval workflows on a budget.
Decide by shape, not by feature count:
One thing this Metricool review will not pretend: no dashboard decides whether social works for you. An empty queue buys RM82 a month of very well-documented silence. If reach is the problem, the answer is cadence and consistency, not another login.
Quick Answer: This Metricool review ends on one test. For measuring and publishing, it is a true all-in-one — the only one at this price. For managing, no. Count your brands, then ask whether you will open the ads view. Both are free to test.
Metricool earns the label more honestly than anything else in its price band, and the reason is a billing decision rather than a feature war. Pay per brand, get the ads accounts free, read organic and paid in one place.
What it cannot do is the part that decides whether any of this pays. It will not tell you why the campaign missed, what the offer should have been, or who else in Klang Valley you should have been talking to. That work is judgement, and judgement does not ship in a subscription.
ZenWeb runs that side for Malaysian businesses — content, publishing, paid amplification and reporting that ties back to leads rather than likes. Tools help; a Google Partner team with 500+ clients does the part the tool cannot. Start with our digital marketing services, or see the whole engine at ZenWeb. Our Semrush review applies the same test to SEO, and the Looker Studio review covers the free reporting route.
Yes, permanently. The free plan covers one brand, 20 scheduled posts a month, five tracked competitors and 30 days of analytics history — and it still connects Facebook Ads, Google Ads and TikTok Ads. LinkedIn and X are the exclusions. It is a real plan, not a trial.
Billed yearly, Starter is USD20 a month for up to five brands and USD36 for up to ten; Advanced is USD53 for up to fifteen. Monthly billing costs about a quarter more. At roughly RM4.10 to the dollar, Starter is about RM82 a month, before Malaysian service tax.
A brand is one business, and it holds one profile per network — one Instagram, one Facebook, one TikTok, and so on — plus one Facebook Ads, one Google Ads and one TikTok Ads account. Two Instagram accounts for the same business need two brand slots.
It depends on how you are billed. Metricool charges per brand, Buffer per channel, Hootsuite per seat. On the six-job test in this Metricool review, it wins on coverage and price for several brands. For many accounts on one network, Buffer is cheaper.
No — it reports on them. You see spend, reach and results alongside your organic posts, which is the point. To change a bid, budget or audience you still open Meta Ads Manager or Google Ads. Metricool tells you something is wrong; it does not fix it.
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