Differences in SNS Shares by Country

The most commonly used social networking sites vary by country and age group. It’s essential to choose different social networking services based on your target audience and location.

SNS (Messaging Applications) as a Means of Communication

Using a messaging application for easy contact, in addition to an email-based contact form, can be very useful. However, the preferred messaging application varies by country.

For instance, “WhatsApp” is the most popular in Malaysia, while “LINE” dominates in Japan.

When creating multilingual sites, consider whether the application is widely used in the target country.

For example, we have switched the Japanese page of our website to allow users to contact us via “LINE” and the English page via “WhatsApp”.